Keywords for Blogs

Importance of keywords for a blog post

The use of keywords in your blog post is a key ingredient for our clients’ SEO strategy. Understanding how to utilize keywords in your blog post and placing them correctly in your title and on-page copy is a key to a successful article.

Here are some useful tips on how to use the keywords in blog posts to rank high on search engines, which will help us drive massive traffic to our clients’ sites.

Do’s & Don’ts on how to use keywords to optimize your blog article

  1. Always try to include keywords in your page title.
  2. Maintain a healthy keyword density throughout your blog post. According to SEO experts, 1%-2% should be the ideal keyword density for your main primary keyword. For example, if your blog contains 1000 words, then your primary keyword count should be around 10.
  3. Write for users & not for the bot. This means that never compromise on the quality of your blog post, don’t just try to stuff keywords throughout your blog post. Writing what’s necessary is the key. Blog posts should always look natural rather than stuffed with unwanted keywords. Your blog post should always satisfy users query.
  4. Always use long-tail keywords in your blog post. These keywords are the ones which will help us gain quality traffic. Long-tail keywords are intent specific & even though the search volume of these keywords is less, the probability of user getting converted into a customer is high.
  5. Always try to include your main keywords in the first 100 words of your blog post. This technique is essential since it indicates google as well as users with the primary purpose of writing the blog.
  6. Link to related blog posts. If you mention a topic, idea, or keyword related to a previous article you’ve written, link it! Not only will internal linking help keep visitors on the website, but it also surfaces your other relevant and authoritative pages to search engines.

Keywords are an essential Google ranking factor, but the strategy of how an individual can utilize them throughout the content will evolve. Earlier SEOs used to stuff keywords in the content, and Google used to rank them directly without any relevance. But nowadays, the practice has changed, user intent & content quality matter more than keyword stuffing. But, here also, the idea remains the same; your blog post needs to have that search query or semantic keyword to hint to Google that your blog post contains information that satisfy user queries.