About Us

Meet the Marketing Choices Team

Lisa Johnson


Agency Director, Lisa Johnson leads the team with confidence and gusto. After a young college graduation from business school, Lisa spent years as an Officer in the U.S. Army. While in service she obtained her Master’s Degree in Business and Marketing and later pursued a Doctorate in the same. Her military background adds a level of unparalleled professionalism, attention to detail, and discipline. Lisa separated from the military to pursue her marketing career goals. She spent many years as the Marketing Director for a running and triathlon store becoming both an athlete and professional Coach. When an opportunity opened up with Adoption Choices,  she accepted the role as Marketing Director and later helped stand up Marketing Choices taking over as the agency Director.  She has vast experience in military operations, networking and building relationships, collaborations with for-profit and not-for profit organizations for cause-related marketing and event management, leading and managing others, managing multiple websites both in design and optimization, writing, editing, and publishing content for digital success, social media management, building brand awareness, developing and managing advertising campaigns, promotional design creations, and so many other miscellaneous marketing projects. She is a sort of “Jane of all trades” when it comes to marketing solutions, business leadership, and organizational success. 

When Lisa isn’t mastering marketing she is training athletes as a running and triathlon Coach and swimming, biking, and running her way across the world competing in Ironman triathlon events. She lives in Italy with her husband Luca, and their chocolate lab, Jake.

Contact me: lisa@marketingchoices.com

Melissa Martinez

Managing Editor

Managing Editor, Melissa Martinez manages the Writing Department for Marketing Choices. An exceptionally hard-working, creative, and passionate writer, Melissa graduated from college with a degree in English Literature. Her love for writing and reading led her down a path to educate. As a teacher, Melissa made it her mission to help instill the same kind of love she had for the written word to her students. Her main priority was to create an environment that let her students know that there was always someone in their corner who believed in them and was willing to push them never to settle. After six years of teaching, she decided to follow her dreams of becoming an author. While pursuing an editorial internship with Marketing Choices, she was offered a position as Project Manager and later hand-selected to manage the Writing Department. Attention to detail, an in-depth understanding of grammar and content style, clear insight on the value of content marketing, and an obsession for quality work are just a few characteristics Melissa brings to Marketing Choices. Melissa also carried over her experience teaching and working with students and manages between 15-24 editorial and content editing interns daily. Her interactive leadership with the intern team provides great benefit and endless opportunities for growth; for both Marketing Choices, clients, and the intern.

When she is not curled up with a good book, you can find her spending time playing with her puppy Lincoln, watching television, or baking. She recently moved from the island of Puerto Rico to the mainland with her husband in search of their next adventure.

Contact me: melissa@marketingchoices.com

Sarah Kelley

Social Media Manager

Sarah Kelley is the Social Media Manager. A new addition to the team, Sarah quickly demonstrated a readiness to learn and tackle challenges. A Bachelor of Arts degree set Sarah up to become a District Aquatics Director at a fitness facility where she managed up to 30 staff members while creating new income generating programs for her departments. Having established a social media presence for her facility and taken seven (7) organization specific marketing courses she knew the direction she wanted her career to take. When a position opened up with Marketing Choices, she was quick to action, ready to grow, and develop as a social media professional. She brought with her an ability to create marketing materials for news, print, and social media. Her creative ideas for client accounts and engagement with viewers increases the online presence and brings the companies ahead of the competition. In efforts to keep up with the fluidity of our social environment and level up her skillset, she is often enrolled in various social media and content training courses. Her management experience lends a unique opportunity to develop an in-depth social media internship program which will further benefit clients and the Marketing Choices environment.

When Sarah isn’t managing clients’ social media accounts, she enjoys racing in triathlons, running, and traveling with her husband Josh and daughter Olivia. She is a proud cheer mom and lives in southern Louisiana. 

Contact me: socialmedia@marketingchoices.com

Sarah Marie Adamson

Video Production Specialist

Video Production Specialist, Sarah Marie Adamson is the behind-the-scenes creator, providing footage and multimedia designs that help make Marketing Choices unique. She uses various media, provided the assistance of the marketing team, to help create the successful and ongoing production of eLearning courses. An exceptionally innovative and driven team player, Sarah Marie graduated from the University of Tampa with a Bachelor of Fine Arts in Film and Media Arts, and a Certificate in French. She currently works as a multimedia specialist around the Tampa Bay area, and has worked with notable companies like HGTV, Staycation Media, Fire Talk Records, and Hallmark Studios. Her works have been featured in film festivals worldwide, receiving an Experimental Award and multiple nominations. Her preferred style of editing is experimental, providing a fresh and distinctive perspective to the Marketing Choices team. Sarah Marie brings a wealth of experience in social media management, videography, and graphic design. Additionally, Sarah Marie is a published screenwriter, scoring a finalist position in an ISA screenwriting competition in 2021. A knowledgeable and resourceful asset, her versatile skill-set allows Sarah Marie to flourish in her role, bringing a creative and contemporary edge to Marketing Choices.

In addition, Sarah enjoys reading, yoga, studying French and Lithuanian, and gardening. She currently lives in Tampa, Florida.

Contact me: adamsonsarahmarie@gmail.com