By Matt Battaglia At Marketing Choices, we believe that there is a fine line between persuasive messaging and manipulative tactics that is easily obscured in the dynamic world of digital marketing. This article delves into the critical landscape of ethical advertising, while spotlighting the dangers of manipulation and misleading practices. Addressing these concerns, consequences, andContinue reading “Navigating Ethical Advertising: A Guide for Marketers and Consumers”
Author Archives: melissanmartinez
The Importance of Brand Consistency in Digital Marketing
By Miriam Fuller Reaching your target audience when utilizing digital marketing can feel impossible with the overwhelming amount of accessible media content today. However, the key to having an effective marketing strategy and standing out against the masses is simple. Building your brand to catch the attention of your clientele and help them recognize youContinue reading “The Importance of Brand Consistency in Digital Marketing”
The Power of Humor in Marketing
By Miriam Fuller Building your brand’s marketing strategy around fast sales or even a click of a button is not uncommon, but is this the best way to boost engagement and clientele long-term? How do you build long-term connections to keep customers past their first sale? While many possible marketing options exist to create lastingContinue reading “The Power of Humor in Marketing”
Creative Marketing On a Budget
By Miriam Fuller As the world grows more expressive, it can be daunting to build your brand without feeling like you are spending thousands of dollars on marketing. And unfortunately, the business world lives and breathes by marketing; ignoring it is not an option. However, as the world has expanded with media and technology, thereContinue reading “Creative Marketing On a Budget “
How Smart Technology is Changing the Marketing Landscape
By Eric Somarriba Artificial intelligence has been a part of our lives for a long time, but now, more than ever, it’s surging. While present in many aspects of modern life, it’s seemed like out of nowhere, it can now do anything. The past few years have seen the rise of generative AI and other innovationsContinue reading “How Smart Technology is Changing the Marketing Landscape”