The Importance of Blog Management 

Blog Management Marketing Choices

By Rose O’Connor  

If you want to grow your business and gain more clients with the help of a blog, Marketing Choices is the right one for you! We have a variety of different packages and services. Our services include blog management as well! If you are interested in working with Marketing Choices, you can Contact us today! 

What is Blog Management? 

At Marketing Choices, we prepare and publish blog posts for websites. Our blogs are packed with significant keywords, internal linking to advertised landing pages, backlinks, and necessary content. Our content is also at length and formatted for the highest response, according to Google recommendations.

Our process: topics are prepared for editorial writers who research and prepare current, valid content. Each article is edited for both appropriate content and spelling/grammar by our Managing Editor, returned for any updates, and is now ready for our publishing process. Each article is optimized in WordPress per the best industry practices, and featured images are added and also optimized, and scheduled.

Importance of Blog Management

There are many reasons why Blog Management is a part of Our services. A well-managed blog is rarely limited in its audience outreach and has marketing potential. Other details include: 

  • Helping create an annual/monthly theme with weekly topics
  • Researching, writing, editing, optimizing, and publishing 3-5 weekly blog articles. 
  • Preparing weekly “news” articles for each agency to get listed under Google News. 
  • Being able to create Spanish content. 

To further explain, one of the reasons is that blogs are published throughout the week, and links can be shared on social media outlets. Additionally, the sharing of content drives traffic to the website. Therefore it is increasing visibility and improving the site’s search ranking.

Another reason is that the blogs are combined with the optimization efforts. This helps boost SEO quality by placing the website as a relevant answer to customers’ questions. Additionally, it provides more opportunities to rank in search engines and makes the site more appealing to visitors as well. Moreover, this method helps decrease bounce rate, support link outreach, target more keywords, expand the target audience, and build brand authority.

How Blog Management Can Help Lead Potential Clients to Their Business 

At Marketing Choices, we strive for quality content. Good content is more than just putting words together in a sentence. Our writing professionals plan, write, edit, and publish valuable SEO-approved content that drives web traffic sales. Our blogs have important keywords, internal linking that is advertised leads, backlinks, and significant content. When working with us in Blog Management, you will get the following tasks that will help lead potential clients to their business.  

  • A Zoom Consultation 
  • Thinking about an annual/monthly theme with weekly topics. 
  • Researching, writing, editing, optimizing, and publishing weekly blog articles. 
  • Having the ability to produce Spanish content. 
  • Doing one blog post a week

How Marketing Choices Can help grow Online Presence with Content Writing 

With the importance of blog management, Marketing Choices goes into more detail about different categories that help the growth of online presence. At Marketing Choices, we use different types of content writing to ensure the growth of the business. Here are the types of Content Writing we do to increase that goal. 

We Use SEO Optimization 

When using SEO keywords for websites, it is most likely to include a monthly meeting with your company. Or it can include whoever runs Google AdWords and other agencies. 

Additionally, we are instructed on the most common and effective keywords. These are contained on the main landing pages, with additional advertised pages throughout the website. When we are provided the Google quality scores for landing pages, we are able to make SEO updates. This includes adding updated content and links and adding/optimizing images. There are various other measures that are content-specific, and there are always updates per the best industry practices. 

Furthermore, new pages are created to reflect new or trending keywords or addressing phrases that searchers are using to find agency or addressing phrases/pages that competitors are using. More details include:

  • We are always taking into consideration of demographic changes. This includes obtaining from the agency during monthly meetings. 
  • We are given statistics that help us organize and analyze the Cost Per Click (CPC) per AdWords campaign. There are additional leads (calls and forms) that require assistance from the support company. 
  • We are familiar with Geofencing and location-based marketing.
  • We gather website updates as needed. The website updates include images, optimization, performance improvement, plugin updates, broken links, content updates, and more.
  • We also do health repair broken links, check-ups, and update plugins. 

We Use Social Media Management 

With Social Media Management, we create and manage accounts on platforms such as Instagram, Facebook, Google Business, Twitter, Tiktok, and others. With this effective written communication, some benefits include reaching out, cost-effective marketing, brand growth, and awareness and user interaction. The main tasks that are included in this style of content writing are: 

  • Sharing agency posts and blogs on Marketing Choices accounts. This is for the boost of extra exposure. 
  • We also engage with followers, comment on posts, react to messages, collaborate with influencers, and make sure to check on competitor accounts. 
  • We monitor analytics, performance, target audience, and ROI. 
  • We study social trends both in the industry and in marketing. 
  • We perform a social media audit and find out the right social media platforms. 
  • We strive in planning, creating, scheduling, and publishing original content on social media platforms. 
  • We share agency events on Facebook and Google Business when it is the right time.  

We Do Design and Promotional Content 

At Marketing Choices, our creative department promotes agency brands professionally and visually. We also do strategic messaging and placement in the form of copy, paper, and/or promotional items that the agency requests. Our Promotional Content includes a variety of different services here.  

  • Rebranding a new name, new logo, new design, and new color scheme
  • Designs and edits, ordering, and shipment tracking. 
  • Business cards, flyers, brochures, clothing, and other promotional items. 

Reach out to Marketing Choices Today! 

We are here to help you grow your business and grow your clientele with our blog management! We also have additional services that include other departments. 

If you are interested in growing your business and engaging with more clients, Contact us today!