By: Rose O’Connor
Social Media platforms are ways that users can have conversations, exchange information, and create online content. Social media comes in various forms, including social networking sites, photo-sharing sites, messaging, video sites, podcasts, blogs, and other sites.
Moreover, social media comes with a branch of brand reach. Brand reach is the number of people who come in contact with your specific brand. Not only can your brand be on social media, but it can also be online, e-commerce, or in-store. The goal of brand reach is to increase the brand’s awareness. This is by reaching out to new audiences and prospective consumers.
Brand reach is created by engaging with your audience. Social media engagement reflects and measures how much your audience interacts with your online platform. Engagement can include comments, shares, and likes. This depends on the platform you use.
That is why at Marketing Choices, we offer services that will further help you grow your social media platform. Working with Marketing Choices will guarantee an increase in user engagement and reach greater audiences!
Ways That Social Media Platforms Can Maximize Your Brand Reach And Engagement
Social media platforms are the key backbone of building your online presence. If your brand is not showing up on a consumer’s feed, you are not in their awareness of your brand. Therefore, the beauty of social media is that it buys you a presence in the consumer’s mind. This is from casually scrolling to actively consuming. Here are ways to use your social media platforms to maximize your brand reach.
Monitor Engagement And Strategy
Monitoring your content is key for brand engagement. It is important that you access your tracking of performance and find out which platform is delivering the best results. At Marketing Choices, we offer a Social Media Management service that will further help you track your platforms! Our service includes creating and managing accounts on social media platforms. Our platforms include Google Business, Tiktok, Facebook, Instagram, Twitter, and other requests. Our benefits include: reach, user interaction, generating leads, and cost-effective marketing. Our tasks include:
- Sharing agency posts and blogs.
- Follower engagement and interactions.
- Monitoring and measuring performance, audience analysis, ROI, and analytics.
- Researching trends within the agency.
- Producing Spanish content.
- Conducting a social media audit.
- Analyzing target audience.
- Planning and scheduling original content on special media platforms, including static posts, stories, and videos.
- Sharing agency events on Facebook and Google Business.
If you are ready to start our social media management services, packages start as low as $500 a month!
Identify Your Target Audience
Social Media is all about analysis. For example, tagging younger audiences may lead you to use more of TikTok or Twitter. Older consumers may lead you to use more of Facebook, Linkedin, or Instagram. Identifying the type of users is crucial in brand engagement.
That is why using Search Engine Optimization is a great tool for identifying your target audience’s interests and needs. Search Engine Optimization is the act of improving web traffic to a specific website. By using our SEO Optimization service at Marketing Choices, you are assisted with building web traffic to your brand. Our SEO Optimization management includes a monthly meeting with your support company. We are directed to the most common and most used keywords. These keywords are incorporated on the main landing pages and advertised landing pages. Additionally, we are able to make SEO updates as well. Furthermore, we create new pages to reflect on trending keywords and phrases that your target audience uses to find your brand.
Create an Editorial Calendar
Keeping a social media content calendar is an important tool to use to manage your online content. Moreover, it adds the benefit of tracking content themes and campaigns. This ensures that you are meeting with your audience’s interests and keywords.
An editorial calendar can also include blogs for your website! At Marketing Choices, our blog management service prepares and publishes blog posts for websites. Our blogs are filled with important keywords, internal linking to advertised pages, and crucial content.
During our process, topics are prepared for editorial writers. Our editorial writers research and prepare content. Then, each article is edited by our Managing Editor. The Managing Editor then returns for any updates, and the articles are now ready to be published. Our articles are published through the platform of WordPress. Additionally, our blogs are published throughout the week, and Our links are shared on social media platforms.
Our blogs are combined with SEO quality by answering the consumer’s questions and providing opportunities to rank the search engines. Blogs are essential in online outreach and have beneficial marketing potential. Consumers want to know more about your brand, and having blogs can further help brand engagement. Here are our additional tasks in blog management:
- We research, write, edit, optimize, and publish 3-5 weekly articles.
- We prepare weekly articles for each agency under google news.
Get Visual Within Your Content
Visual effects such as images, animation, and video content create a pinpoint interest in the consumer. Moreover, providing infographics can further help you with your brand engagement. Using our Design and Promotional Content service at Marketing Choices can further help you achieve your visual goal!
Our creative department promotes agency brands in a visually appealing way. This also includes strategic messaging and placement. This comes in the form of paper, copy, and promotional items as well. Our rebranding includes a new name, new logo, design, color scheme, and other factors. Our services include:
- Designing and editing logos, brochures, flyers, business cards, clothing, bags, useful gadgets, and many more!
- Ordering
- Shipment tracking
Our creative department is ready to work with you on your design and visual goals for your brand!
Contact Marketing Choices Today!
Growing your online presence and social media can be difficult to achieve at times. That is why working with Marketing Choices is a beneficial choice in reaching your target audiences! Our services will further advocate your brand engagement and social media presence! You can Contact us today to get started on achieving your goals!
If you are a prospective consumer that is interested in growing your social media presence, please do not hesitate to reach out to us!
marketingchoices.com 