By Nicholas Rodinos
The branding of your company is critical, it is your identity and what your audience thinks about you. What are you selling, who is your target audience, what are your demographics, what emotions are you instilling? Brands tell their audience what their products and services are for and who they are there to serve. Branding requires a mix of marketing, design, and research as it takes understanding your audience to market to them. Logos can be a great way to identify your brand and influence the audience’s perceptions. Branding is key to success and logos help provide an immortal face to your company.
Marketing Choices understands your needs as a company are unique and we will assist in any way possible. Our team of content marketing geniuses will assist you in your company’s needs. We provide many useful tools for branding, logo design, SEO effective marketing, social media management, and blog management. We provide Content Promotion, public relations, Training Video Creation, Promotional Product Design and other services. Contact us if you have any questions about how we can assist your business in its journey.
Image is Everything
Brands are an identity; they inform who your audience is and what demographics you target. Disney mostly focuses on children and families, with a business that tries to be clean and wholesome. Car commercials target men with clips of cars speeding on the road, depicting intensity and power. Apple portrays itself as the brand of innovation and ever-evolving intelligence. Your brand must invoke emotions in its audience or risk fading into obscurity. First impressions are everything and what feeling your brand gives off will define you. A logo is a special part of branding as it gives you a unique identity.
Brand Recognition
You look at an M made of golden arches, and you think McDonald’s, which is no accident. McDonald’s had several different logos depending on the location, but your average American remembers the golden arches ‘M.’ McDonald’s has used advertising to market themselves as a quick fast-food restaurant that appeals to kids and their parents. The golden arches ‘M’ tells the audience this is a nice place for families with small children. Logos help an audience recognize your brand, they symbolize your brand’s values and identity. Our logo is the letters MC with blue stripes of various shades and that gives us our unique identity. When you build an audience, logos are a great way to convey a simple message.
Logos Are a Simple Symbol
Your logo can convey a quick message that the audience will subconsciously notice. Amazon has ‘Amazon’ with the arrow starting at ‘A’ and ending at ‘Z,’ and they have everything from A-Z. With only one word and an arrow, they have conveyed they will ship anything to you. Several companies use the image of the messenger god Hermes, with his winged helmet and sandals. Your audience might not know Hermes, but they have experienced the speed and reliability of those companies. Your logo conveys the qualities of your brand: intensity, innovation, or family-friendly. Logos are perfect for drawing attention away from creators and towards products.
Symbols Are Immortal
While a person can be the literal face of a company that person will inevitably die. What if the company’s leader has done or said something controversial, no worry a logo will outlive them. Logos allow us to project the flaws of a creator back onto said creator. Walt Disney was a stingy employer, but people looking at the Disney logo are thinking of wonder not union-busting. Symbols provide people a way of associating positivity with a corporation and ignoring the unsavory parts. Logos are easy to change, if it is the same company people will be fine. The logo’s ability to adapt with the times makes it perfect for appealing to younger demographics.
New Demographics
Logos are a gateway to new demographics. Children grow up with the brands their parents gave them, they associate your brand with positive emotions. Those children buy your brand for their children and the cycle continues. Your brand may change to appeal to the tastes of newer generations. Wendy from Wendy’s is a reminder to parents of family restaurant visits, and she appeals to said parents’ children. Wendy is a perfect example of the complexity logo designs can have; however logos can be incredibly simple.
Logos Can Be Anything
If your logo looks unique and grabs business, then it can be anything. One benefit of logos is their simplicity, whether it be a smiling red-headed girl to a simple, single letter. Logos are a fun way to play with words. Logos are adaptable tools which can easily be changed for different situations, as long as the branding stays consistent. The color and font of your logo can be particularly important for distinguishing your brand. When designing a logo, color is the perfect way to spice things up.
A Splash of Color
When it comes to logos, colors are everything, color can influence the mood of your audience. Not every color means the same thing to every person, or culture however most people associate colors with qualities. Reds tend to be intense, passionate, and youthful; blues imply trustworthiness and intelligence, yellow is positive and friendly. The red Nintendo logo makes its younger audience feel powerful and reminds the older fans of their childhood. The blues in our logo evoke a feeling of trust, and creativity to soothe the minds of our clients. Color provides your company with an identity and a distraction from the monotonous slog of day-to-day work. Color is a wonderful way to draw attention to your brand.
Branding Separates You from The Rest
The brand is your identity, it is how the audience perceives you and your products. Branding identifies which members of your audience should be most excited and what qualities to associate with the brand. Logos are a useful way to convey information, and help the audience remember your brand. Logos provide a distraction from unsavory elements of a company with their bright colors influencing the audience’s emotions. Logos can be redesigned and altered to find new demographics and create new customers among future generations. Companies live or die by their branding, and logos are an important part of that branding.
Marketing Choices will help you define your brand with our available tools. We are a team of intelligent, social, creative professionals who will assist you in your needs. We provide resources in brand marketing, search-engine-optimization, blog management, social media marketing, instruction video creation and public relations. We provide Content Promotion, e-Learning Training Video Creation, Promotional Product Design and assistance in managing campaigns. Contact Us on our website (https://marketingchoices386907909.wordpress.com).
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