Our Marketing team here at Marketing Choices relies on several apps and programs to streamline our activities and achieve our goals! Most companies do. Each team of professionals in the workforce has preferences for apps that can help their needs.
For a small business or a new entrepreneur, building your team of associates is integral. Each person does a specific job and helps create your business atmosphere. The apps and programs you use have a similar concept. Each program you choose does a specific job to help market your company.
There are so many helpful tools that it can be overwhelming to know where to get started! Even just a basic Google search will bring you to pages of recommendations and sponsored ads by companies hoping that you choose them. With all of this in the digital world, it can be difficult knowing which program to really trust with your business.
That’s why we’re here to help! The apps and programs we have a great system with are Canva, GSuite, Facebook, Instagram, and Google Business. Going through each program one by one, we can help guide you through the process of making your marketing campaign!
Canva
Canva is perfect for designing graphics and visual content that can help you capture the attention of your target audience. Canva helps make designing easy for everyone—you don’t have to be a pro at this program to create something for your business.
Canva has easy templates that you can customize, or you can create something from scratch too. There is also an easy beginner’s guide to follow if you are unfamiliar with the program. Anything visual that you want to create or use for your marketing campaign can be designed through Canva.
Think of all of the things that you will need to make for your business!
- Business presentations
- Social media images, videos, and edits
- Posters
- Websites
- Company merchandise/advertising
There is a lot to consider when it comes to creating content for your company. Using Canva is a great solution to skipping a few steps and getting started on your marketing campaign.
GSuite
GSuite enables us to collaborate effectively on projects, share files, and communicate in real-time. It is a collaborative program that offers to share things like your professional email, calendar schedule, documents, storage, and video meetings. The primary G Suite tools you might recognize are Gmail, Drive, Docs, Slides, Forms, and Calendar.
GSuite is primarily used for small businesses and can provide new entrepreneurs with the tools they need to start! Most people find the programs on GSuite familiar and easy to guide themselves through. However, there are also plenty of guides available online to help you begin to navigate your way through GSuite.
GSuite makes it easy to create and collaborate with your associates, peers, schoolmates, friends, you name it! It’s also a great tool to use to track your business growth and progress.
Facebook and Instagram
Social media platforms like Facebook and Instagram are crucial for reaching out to our followers and target audiences. Through these programs, we can engage and communicate with our potential customers!
Creating a social media profile and account is something that most businesses do in our modern era. Using programs like these is the fastest way to reach your audience while still advertising and promoting your business for new audiences!
You can do so many things through a social media app, and most people are familiar with how they run as well. Posting on your account, engaging in other content, and relating to your audience are crucial parts of marketing today. By using programs like Instagram and Facebook, your business can grow and create traction from your audience.
Google Business
To finish it up, Google Business helps us manage our online presence and improve our visibility on search engines. This tool allows you to connect with your audience, post your business updates, and list your services. It’s an easy-to-use program specifically for businesses and organizations to manage their online presence on Google.
When you create your business, someone is going to eventually want to look it up online. That’s where Google Business comes in! All those searches that show up when you research a company or a business stem from Google Business. It leads you right to important elements of a business, like operation hours, location, and web pages.
Using Google Business is a pretty integral part of creating your online presence for your audience. Without your information at easy access, you can risk losing your target consumers!
Understanding Programs for Your Business
A business is a collection of people working together to create and reach a goal. There can be a lot to handle and manage when you have to collaborate! That’s why we recommend these apps and programs as a marketing company.
Marketing yourself and your business in the online world is just as important in the real world. These apps are great for beginners and can help you get started on your digital journey.
For more help or for more information about marketing campaigns, you can contact us. We are available and ready to help market your business!
marketingchoices.com 