By Eric Somarriba
With the arrival of a new year comes new ways of reaching new audiences. As the way we interact with each other and the technology we use evolve, new marketing trends emerge. 2024 is no exception, with many recent developments still relevant along with newer concepts. While many set their New Year’s resolutions, you can set goals for your brand using these trends. This article will go over some of the emerging marketing trends for 2024 and how you can use them to your brand’s advantage.
Marketing Choices is here to keep you updated on the ever-changing marketing landscape. We’re always keeping up with new trends and employing them in our client’s marketing strategies.
Hyper-personalization
It’s well known that brands use data from their customers to try to provide them with more personal service. Hyper-personalization is an evolution of that concept. It uses more advanced sources to form real-time behavioral data and uses avenues like artificial intelligence to personalize service. By gaining an advanced understanding of every member of a target audience, brands can personalize service on an individual level. Basic personalization may be using a customer’s name in an offer email, but hyper-personalization could provide highly specific product recommendations. How you use hyper-personalization depends on what your brand provides, but it can forge a personal connection with every customer.
Artificial Intelligence
Artificial intelligence has had an incredible boom in the last few years, becoming an accessible and powerful tool. Its applications are nearly limitless, and the technology will only evolve and get better with time. The ways you can use AI in marketing are limitless, with it being able to assist in many ways. Marketers can use AI to assist in research, gather SEO keywords, and generate new ideas. AI can help with the menial tasks involved in marketing so you can focus on the more creative aspects. However, don’t try to use AI to simply do all the work for you. AI is a powerful tool, but not a replacement for work or people. The human element is still extremely important, and it can be very obvious when it is missing.
User-Generated Content
While you create your own marketing content, you can also encourage your customers to create content. User-generated content is any kind of content created by customers, including videos, images, reviews, and social media posts. This kind of content showcases your brand from your customers’ perspective, and it can provide an authentic view. Content will always be created on its own, but you should also encourage it. You can have a campaign where you encourage customers to share pictures of them using your product. Or a contest where customers share videos in creative ways and use your product or service. Regardless, using user-generated content can show customers that their peers enjoy your brand and want to engage with it.
Influencer Marketing
Similar to user-generated content is influencer marketing. But unlike encouraging your target audience to organically create content, you’re partnering with influencers with the intention of promotion. It may seem obvious to try and work with the biggest names, but that isn’t always the most effective method. If you have a specific target audience in mind, you can find an influencer who is already in that space. Even with a smaller audience, they can better deliver the message you want to the exact audience you’re targeting. A smaller following can also mean the audience has a more authentic connection to the influencer. As such, they’ll have faith in the brands they partner with.
Sustainability Marketing
The environment is an ever-present talking point today, especially with younger generations. One way to tap into that market is to show how your brand practices and encourages environmental sustainability. You can show that your brand donates to environmental causes or show your product is environmentally conscious. It may require changing aspects of a product, such as its packaging, but it can be well worth it. You can attract customers who look for sustainability in brands and have them advocate for yours.
Short-Term Video
Video marketing has only continued to grow in prominence over the years, and there are formats to use. In particular, both short-form content and live streaming have become powerful tools in recent years. You can’t undervalue the rise of TikTok and similar short-form formats on YouTube and Instagram. Trends spread quickly on these platforms, so try and take advantage of them. Effective short-term content has to be able to show your brand and attract customers in a short amount of time.
Live Streaming
On the other end of video content, live streaming can create a much closer connection with brands and customers. You could host streams showcasing your product, all while personally interacting with your audience. It puts a face to your brand and encourages engagement.
Virtual Reality and Augmented Reality
Virtual reality and augmented reality have become more accessible over the years and are still emerging as tools. While there’s still a high cost to both create and experience VR and AR, it can be a worthwhile investment. These experiences are still new to many people, and using them can set your brand apart. Creating VR and AR experiences for your brand allows your audience to have a taste and want more. These technologies will continue to become accessible, and being an early adopter of them can set you apart today.
Authentic Storytelling
Every brand tells some kind of story, and today, people want that story to be authentic. You want to show the reality of what your brand represents and how to use your product or service. Customers today can easily tell when brands are lying and being fake, so authenticity can set them apart. You want to be honest and use your marketing content to show reality. User-generated content can be incredibly useful here, but make sure to stress authenticity in the brand content you create.
Mobile Optimization
In today’s day and age, where everyone has a smartphone, it’s more important than ever to optimize your online presence. Your brand’s online presence, primarily your main website, should be easily readable on mobile. If it isn’t, a customer can easily click off and never return. Making sure you design your brand’s presence for mobile can only help you. By doing so, anyone can engage with your brand at any time.
Marketing Objectives in 2024 With Marketing Choices
We hope this article was useful in showing you what marketing trends are on the rise in this new year. Putting any of these in your marketing plan will keep you current and make your brand relevant.
If you need help using today’s trends for your brand, contact us right away. From developing a marketing strategy to managing campaigns, Marketing Choices can handle your content marketing and online advertising needs. We are a team of smart, social, and creative people who deliver colorful solutions for our client’s Marketing Plan. To contact Marketing Choices and learn more about our services, you can email us here. We look forward to helping you through your journey!
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