In today’s digital age, there are few better platforms to further business goals than LinkedIn. Many individuals use LinkedIn to build networks and seek job opportunities, but that’s only one side of it. As a business, LinkedIn is an avenue for building brand awareness, generating leads, creating relationships, and accomplishing other marketing objectives. LinkedIn Marketing is a powerful tool, and this article is here to explain how you can begin using it.
At Marketing Choices, we keep up with current marketing strategies and tools, including LinkedIn Marketing. We’re here to help you keep up as well and show you how to use these to your advantage. Platforms like this are essential to making an impact, and we want to take your brand to the next level.
Building Relationships
When most people think of LinkedIn, what they usually first think of is its networking features. LinkedIn allows you to connect with other professionals you know and then find further connections from there. Individuals can build up networks that provide them with connections they wouldn’t have had otherwise, and businesses can do this, too. As a business you can send connection messages to businesses and people you want to connect with. You can target exactly who you want and who you believe will be a valuable relationship for your brand.
While seeking out these connections, with LinkedIn you can also attract new connections. Individual users have LinkedIn profiles, but a business can create a LinkedIn page. A LinkedIn page can be like a second website for your business where you can also post content. With a company page, you can attract followers, and it could lead to new connections you wouldn’t have found otherwise. You never know what just one connection can lead you to, so try to both reach out and attract them.
Building Brand Awareness
While LinkedIn’s primary feature is networking, it is still a great platform to market on as well. The above-mentioned LinkedIn page can also raise brand awareness, but the best way to advertise is with LinkedIn Ads. LinkedIn Ads is a built-in feature that businesses can use to create entire ad campaigns on the platform. It allows you to set the objective of the campaign, select the target audience, and monitor the budget and schedule. There are a variety of ad types you can use, such as the following:
- Sponsored ads will appear on professional feeds and can include text, images, videos, and more.
- Message ads are sent directly into the target audience’s inbox and can be the start of a conversation.
- Dynamic ads personalize themselves to the target audience and highlight specific parts like your LinkedIn page or job openings.
- Text Ads can be in the form of pay-per-clip or pay-per-impression and are usually short and simple text blocks.
LinkedIn Ads can become entirely another marketing plan, and you can continue to measure its success and optimize it. These can drive traffic not only to your LinkedIn page but also wherever else your brand has a presence. There are countless brands to sift through on LinkedIn, and one of your ads could be what sticks out. You never know who it may reach and what it could lead to in the future.
Generating Leads
In marketing terms, a lead is someone who has an interest in your brand, making them a potential customer. Lead generation goes hand-in-hand with the brand awareness and networking strategies described so far, but there’s still more to do. Make sure your LinkedIn page is SEO optimized so prospective customers can better find you online. Continued and consistent content being posted on that page will keep your brand relevant and active. Seeing a barely active presence online can be a death sentence to a brand. You want to show customers you’re always up and running and present to engage with.
There’s also the LinkedIn group feature, which lets you join groups dedicated to different industries and goals. Joining them and building up a presence there puts your brand right in the line of sight of those who would be most interested. It’s an easy way to find your target audience and have their eyes and attention ready to take. These smaller strategies, alongside the bigger ones, should make it so customers want to find you.
LinkedIn Marketing with Marketing Choices
We hope this article was useful for you and you now know how to begin using LinkedIn Marketing. There’s a whole world of professionals out there waiting to connect with you and customers ready to engage with you. Using these strategies can be what lets you break through and reach your marketing goals. LinkedIn is a powerful tool waiting for you to use, so do so and elevate your brand.
If you need help using LinkedIn or other tools to help your brand, contact us right away. From developing a marketing strategy to managing campaigns, Marketing Choices can handle your content marketing and online advertising needs. We are a team of smart, social, and creative people who deliver colorful solutions for our client’s Marketing Plan. To contact Marketing Choices and learn more about our services, you can email us here. We look forward to helping you through your journey!
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