By Eric Somarriba
The digital marketing landscape never stands still; it’s a constantly evolving beast that can change in no time at all. Current trends continue to change and grow, and entirely new trends can seem to come out of nowhere. It can be hard to keep up and stay informed, which is what this article is here to do. We’ll give you a basic rundown of some of the current trends and the ones that will continue to evolve. Keeping up with these trends and using them to your advantage could make a difference in your marketing plan. From artificial intelligence to virtual reality, here are some of the trends we believe you should know.
Marketing Choices is a team of creative and passionate marketers here to take your brand higher. We always keep up with the current marketing trends and will use them to accomplish your marketing objectives.
Artificial Intelligence
Artificial intelligence, or AI, has seen a meteoric rise in its potential and accessibility in the past few years. Chatbots like ChatGPT have flooded the digital world, and they’re only one part of AI’s recent surge. In marketing, AI has immense potential for both your marketing team’s and your customers’ experiences. AI can automate certain tasks for your marketing team, allowing them to put greater focus on other areas. It could automatically find SEO keywords, quickly research topics, or assist in generating ideas. By automating these and smaller tasks, your marketing team can better work on the creative side of marketing.
For customers, AI can help personalize their experiences to a greater degree than ever before. Hyper-personalization is where AI uses data gained by customers to then tailor their experiences and predict behaviors. It can be in the form of specific product recommendations, personalized emails, and AI-powered customer service. Those are just a few examples of its near-limitless potential.
While AI is an immensely powerful force that will only continue to grow, don’t forget that it is only a tool. You shouldn’t use it to entirely replace the hard work that goes into marketing. True success can come when using the strengths of your marketers and AI together. You’re trying to appeal to other humans, after all, so that human element is still key.
Virtual Reality and Augmented Reality
Much like AI, virtual reality and augmented reality are powerful technologies that continue to become more accessible. Many think of VR and AR solely in the context of video games, but they have similar potential in marketing. It’s a large investment, but creating VR or AR experiences can easily make your brand stick out. These technologies still have a futuristic edge to them for many consumers who are only just discovering them. One example is being able to visualize products in 3D and test them out. Customers could use it to visualize a piece of furniture in their home or visualize clothing on them. 360-degree videos can immerse customers in experiences they couldn’t attend otherwise, and a game-like full experience can wow them. VR and AR are steadily growing, and using them before the rest can put you ahead of the competition.
Voice Searching
Voice searching has been around for some time, but it only continues to grow in users and effectiveness. Each year, more people use voice assistants like Siri or smart speakers like Amazon Alexa to do their online searching. To take advantage of this, you have to optimize your content to show up in voice search results. SEO optimization is usually in the context of online text searches, but voice searches are an entirely different avenue. It’s best to use conversational language to optimize for voice searching because customers will speak like that when searching. You also want to use more question-like language in your content because customers will naturally speak that way. Doing these gives your content a higher chance of showing up in voice search results. It’s also important to have your content properly optimized for mobile devices because voice searching is so easy on them. There could be a sizable section of your target audience using voice search that you haven’t tapped into yet. Keeping voice search in mind with your content will only make it more accessible.
Social Commerce
Social media has redefined the digital marketing landscape in the last decade, and new avenues still arise even today. One of these is social commerce, where customers can make purchases directly on social media platforms. This means instead of linking to a storefront on a social media profile, you create one directly on that platform. Platforms such as Facebook, Pinterest, and Instagram have built-in tools to create a storefront within them. With a social commerce platform, you can reach a large amount of customers who use that platform. By having products directly available there, it eliminates the need to switch apps. That one click a customer would have to make could be the difference in making a sale or not. With social commerce, you can reach customers you wouldn’t have otherwise and give them easy access to your products.
Future Trends with Marketing Choices
We hope this article gave you important information about what the marketing landscape looks like now and in the future. Keeping an eye out for the current trends can be the first step on the road to success. By staying current and taking advantage of rising technologies, your brand will stay relevant and stick out. It can be risky to jump into a new phenomenon, but being an early adopter can pay off in the long term. Always be adaptable with your marketing strategies and use the tools at your disposal to rise up.
If you need help using new trends to boost your brand, contact us right away. From developing a marketing strategy to managing campaigns, Marketing Choices can handle your content marketing and online advertising needs. We are a team of smart, social, and creative people who deliver colorful solutions for our client’s Marketing Plan. To contact Marketing Choices and learn more about our services, you can email us here. We look forward to helping you through your journey!
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