By Eric Somarriba
Artificial intelligence has been a part of our lives for a long time, but now, more than ever, it’s surging. While present in many aspects of modern life, it’s seemed like out of nowhere, it can now do anything. The past few years have seen the rise of generative AI and other innovations that have captured the world’s curiosity. There’s excitement and interest but also concerns and ethical quandaries. As the world adapts to AI’s capabilities, it’s important to be knowledgeable about it. AI is an immensely powerful tool with countless possibilities, but it also is something to use ethically. This article is here to show the potential uses for AI and marketing while also examining some potential ethical pitfalls. We want to try to take a balanced look, showing both the pros and cons of artificial intelligence.
Marketing Choices is a creative team experienced in delivering marketing strategies and raising brands. We take advantage of current trends and innovations while staying true to the human core of marketing.
Potential Uses of AI in Marketing
As stated, AI has a near-endless amount of potential, both in marketing and numerous other industries. New innovations are popping up constantly, so here are a few prominent ones.
AI has long been used to assist in customer service, and hyper-personalization is the next evolution. It uses AI to examine customer data and then tailor the customer’s online experience to them individually. Uses include personalized product recommendations and emails to better attract customers at an individual level. This can also loop back into customer service, where hyper-personalized AI can offer personalized support for specific issues.
Next, AI also has a role in virtual reality and augmented reality. VR and AR are their own emerging trends in technology used to create immersive digital experiences. Augmented reality overlays images and digital objects in the real world, while virtual reality simulates the digital world around you. Both can create new and exciting avenues in marketing. In VR, you could test a new car, while AR shows you what furniture will look like in your home. You can then use AI to further personalize the experience. A VR product testing experience could use AI to answer questions in real-time. When using AR to look at clothing, AI can offer recommendations based on what the customer has tried so far.
The Ethical Concerns of AI
There’s excitement from many for the future of AI and what it means for marketing and all other industries. However, there are also many who are wary of AI and its implications. With each new accomplishment, AI achieves, some worry that it will replace human work instead of assisting it. If you are wanting to use AI tools to empower your marketing team, we implore you to do so ethically. AI is a tool, and it should stay as such. It isn’t meant to do all the work on its own, and it certainly isn’t meant to replace human workers. AI is an ever-evolving technological advancement, but it still has its limitations. Generative AI, especially, while impressive, is still very imperfect, and it’s easy to recognize when something is entirely AI-generated. At its core, marketing is appealing to the human emotions of your target audience. While AI can recognize trends and even predict behaviors, a human touch is essential in marketing. Without it, anything from simple social media posts to entire marketing plans will feel hollow and soulless. Human creativity and AI power can work together to cover each other’s strengths and weaknesses, just like any good team.
Another important note is that AI, just like anything created by humans, has its biases. Whether intentional or not, an AI can have the biases of its creator built in. It’s an important detail to keep in mind when choosing which tools to use and where you source them from. The information an AI delivers, or the work it creates, may have a biased tilt, which can be very risky. It’s another reason you need the human touch. Humans have their own biases, but they can also recognize and alleviate them when working with AI.
The Pros and Cons of AI with Marketing Choices
We hope this article was useful in showing both the pros and cons. It has great potential in streamlining the marketing process so marketers can focus on creativity. But if used improperly, it could lead to a future of marketing without the human element. It’s unknown just how far AI can evolve and if any regulation will arise in response. For now, it’s a new innovation that you can take advantage of to unleash new ideas and experiences. But make sure it’s just one part of the greater whole, that is, your marketing team.
If you need help in reaching your marketing objectives, contact us right away. From developing a marketing strategy to managing campaigns, Marketing Choices can handle your content marketing and online advertising needs. We are a team of smart, social, and creative people who deliver colorful solutions for our client’s Marketing Plan. To contact Marketing Choices and learn more about our services, you can email us here. We look forward to helping you through your journey!
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