By Eric Somarriba
With the tools available today, it seems like anyone can market themselves and their brand. While marketing is far more accessible now with tools like social media, a strong marketing team is still important. Just because marketing is easier for the average person doesn’t mean you shouldn’t seek out professionals. A successful marketing team could be the difference in what makes your brand get ahead of the competition. However, bringing together a team of diverse and creative marketers isn’t always a simple task, so we’re here to help.
As a marketing team ourselves, we at Marketing Choices know some tips that you can use to build yours. Knowing where to start is tough, but once you have a dedicated group with you, the sky’s the limit. This article is here to give you advice on how to build a powerful marketing team of your own.
The Importance of a Marketing Team for Your Marketing Objectives
Before trying to build a marketing team, you may be wondering if one is still important in today’s digital landscape. The answer to that question is a resounding yes! Though marketing is more accessible than ever, that doesn’t suddenly make it easy. There’s an endless sea of brands trying to market themselves everywhere you look. Standing out is no easy task, but that’s why there are professionals. A good marketing team can create ideas you may not have thought of and add new meaning to your brand. There’s a reason so many businesses have entire departments dedicated to marketing: it’s essential today. Marketing is more than coming up with some social media posts. It’s about defining your target audience, gaining new customers, retaining current customers, and observing current trends. When there’s a team of people working together to complete all of those goals, that’s marketing at its best.
Building the Perfect Marketing Team for Your Marketing Strategies
With the importance of a marketing team established, now it’s a matter of building it. The easy part is that there’s no shortage of marketers out there that you can hire. Much like the endless sea of brands, there’s a wide ocean of marketers out there. The challenge is searching through that ocean and finding who is best for your brand. However, it isn’t as simple as hiring a few marketers and putting them in a room. Just like a sports team, a marketing team has different roles that each member should fulfill. Everyone has their own strengths and weaknesses, and a team fulfilling different roles will cover each other’s gaps.
The roles you need for your team may vary depending on your marketing objectives, but here are a few examples.
- Marketing managers lead the team. They monitor the team’s performance and keep budgets and schedules on track.
- Public relations specialists shape the perception of your brand and define its voice and message.
- Content marketers create content for your brand across a variety of channels, such as blogs, videos, and social media.
- SEO specialists make sure the brand’s online presence is SEO-optimized to improve its search results.
- Social media specialists manage your brand’s social media profiles to provide consistent and quality content.
These are just a few possible roles; you may need more roles or different ones depending on your marketing strategy. We recommend defining the roles you want from the outset so you know who to look for. Once you know who you need, you just have to find them.
Finding Your Marketing Team
Finally, you’re at the stage where you can begin searching for your marketing team. One way to start is by specifically finding your marketing manager first. As the leader, they can set the tone and dynamic for the team and give ideas to others to find. If they have plenty of managing experience, they may even have people they’ve worked with before to recommend.
From there, it’s a matter of following your hiring process. When looking at potential candidates, you’ll naturally want to look at their experience and the brands they’ve worked for. Depending on the product or service you’re marketing, you may want to find people who’ve worked with similar brands. Already understanding your industry and audience means they can hit the ground running on your marketing plan.
While hiring marketers, you also want to establish a proper structure for your team. This may include deciding if there are smaller teams within the department and confirming who reports to whom.
Creating Your Marketing Team With Marketing Choices
We hope this article was useful for you and that you now have an idea of where to start. It can be a long road to finally have your team, but the results will be worth it. A successful marketing team will only help your business in the long run, so don’t be afraid to invest. The marketers you need are out there, just waiting to be found and ready to get to work.
If you’re on the lookout for an external marketing team, then contact us. From developing a
marketing strategy to managing campaigns, Marketing Choices can handle your content marketing and online advertising needs. We are a team of smart, social, and creative people who deliver colorful solutions for our clients’ marketing plans. To contact Marketing Choices and learn more about our services, you can email us here. We look forward to helping you through your journey!
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