By Sarah Ford 

Within the marketing world, there are various avenues of production and creativity. Behind each avenue are inventive people who put in hard work filled with excellence. At Marketing Choices, we have no shortage of innovative minds who work to provide for your marketing needs. Meeting the people who will help you build your marketing strategy can be valuable, especially for those looking to contact us. 

We want you to be familiar with the people who dedicate their time and work to uplift the voice of your business. Sarah-Marie Adamson is our Director of Media Production at Marketing Choices and has held this role since April 2024. She has been part of our team in various roles since January 2021. These roles have included Video Editor, Video Production Specialist, and Media Production Manager. She plays a unique and creative part in our marketing wheelhouse, and we are excited for you to get to know her!

Life as Director of Media Production 

The expertise of Sarah-Marie has reached many areas at Marketing Choices. Currently, she is responsible for video creation, illustration, graphic design, and managing More Choices Publications and the Marketing Choices website. She is co-contributor of our journal series, Baby or Not Here We Grow. She also works on our training programs for Adoption U. This work includes writing scripts, directing acting interns, orchestrating production days, set design, sound, video recording, and more. 

To say that she is a multi-media powerhouse would be an understatement. “I like to say that I handle most things creative, but I specialize primarily in video editing,” she said. She has received many awards for her work in video editing and is proud of these accomplishments. Some of these awards include Best Editing (Movie Toast Festival) and Best Experimental (Black Box Film Festival).

Sarah-Marie Adamson holds pride in her work, particularly in using her creativity to solve problems. “I’m passionate about what I do, and this passion is reflected in the work I do for Marketing Choices…..I know that everyone on our team shares the same sentiment,” she said. Our drive and dedication sets us apart as a marketing agency and makes our collaboration with you unique. 

Q&A With Sarah-Marie Adamson

What does a typical day look like for you as a Director of Media Production?

The makeup of my job is pretty fluid, so each day typically brings something new to focus on. Some days, I’ll focus primarily on video ads for our clients’ YouTube accounts. Other days, I may find myself reformatting one of our journals as an EPUB file and submitting it to B&N Press for publication. This week, I’ve focused primarily on Social Worker Training videos for one of our clients, Adoption Choices of Nevada. 

What is something, or a few things, that you enjoy most in your life?

What I enjoy most in my life is spending time with my loved ones and being there for them in any way that I can. I just got back from a visit to celebrate my niece’s graduation from pre-k over the weekend, and next week I’m taking my younger brother camping. 

My boyfriend and I have weekly movie dates at the local AMC, so we’re pretty up-to-date with a lot of recent flicks. Further, I enjoy creative writing, playing video games, reading, practicing French, video editing, crafting, and hosting Girl’s Nights with two of my best girlfriends. 

Are there any relevant things you have learned in your journey with media production and marketing?

It’s easy to feel insulted or taken aback when someone doesn’t resonate with your work, but at the end of the day, when you have a client-provider relationship, you’re making this for your client, not for you. I think this is important to understand for anyone who wants to commercialize their creative skill sets. I love what I do, and at the end of the day, I want my clients to love what I make, too. 

Are there any relevant trends or challenges you see in the current marketing and media world? 

Since COVID-19, there has been a huge surge in remote work. Educational technology has really taken off and is becoming increasingly popular due to its versatility, accessibility, cost, and overall uniqueness. This is the direction my department is heading towards – focusing more on online video training for clients. 

What is one of your favorite parts about working with media and marketing with Marketing Choices?

My favorite part about working with Marketing Choices is creating things that help people. Whether it’s helping expedite the training process at someone’s company or helping educate families on what to expect during the adoption process, I find a lot of joy in knowing that the things I make matter. 

Combining Lifelong Creativity With Career

Sarah-Marie has been interested in the media world all her life, with no shortage of creativity. “I have been creating videos ever since I discovered Microsoft Movie Maker on my mom’s laptop when I was a child,” she said. Naturally, her educational journey followed this passion with a Bachelor of Fine Arts at the University of Tampa. “I discovered that I really loved storytelling, so scriptwriting and video editing were two aspects of filmmaking that really called to me,” she shared. 

In undergraduate school, Sarah-Marie worked internships and part-time roles at various places. She worked as an art department intern for Hallmark’s True Love Blooms and worked part-time at an aerial photography and videography studio. She came across Marketing Choices “primarily by chance,” and has held positions here since. “In August of 2022, I was offered a full-time position as Media Production Manager and left my job with The Walt Disney Company,” she said. 

This position has allowed her to help people while doing what she loves. “Knowing that the videos and journals I’ve worked on have been reviewed by real people and families to help them with whatever journey they’re on – whether that’s infertility, surrogacy, or adoption – is incredibly humbling. Feeling like I’ve helped make a difference brings me a lot of satisfaction in the work I do here,” she said. 

Building a Common Legacy at Marketing Choices

Sarah-Marie Adamson works as our multi-talented Director of Media Production while also working to build the community and narrative of Marketing Choices. She is a dedicated and talented individual on our team that strives to work closely and effectively with our clients. Sarah-Marie shared that her favorite element of her position is helping people using her creativity and talent. Her work in a remote position with an “amazing team” has further impacted her professional journey with Marketing Choices. 

Starting to build a marketing plan from square one can be intimidating. We know how personal building your business or brand can be, and you deserve the best solutions possible. Our team can assist you with anything from establishing your target audience to building marketing objectives. If the work of Sarah-Marie and Marketing Choices is something you are interested in learning more about, feel free to contact us!