By Sarah Ford
Life often leads people on various and unique journeys. In the case of Marketing Choices, the journey of our leadership has created an irreplaceable team. Our team leads your marketing strategies with an endless amount of talent and drive. Putting a face to a name can be reassuring when you trust us to help your marketing objectives succeed. We want those who enlist our help as an agency to get to know our incredible team.
The process of building your brand voice might be stressful. Meeting the people who help you grow your brand voice can be comforting. Our agency’s team of experts offer personalization and care in your marketing strategy. Melissa N. Martínez is no exception to this in her role as editor in chief. Prior to this role, she held positions with Marketing Choices as a writing intern, project manager, and managing editor. Martínez has had an inspiring professional and creative journey, and we cannot wait for you to get to know her!
Becoming an Editor in Chief
Life and careers can lead people in unique and unexpected directions. For example, career shifts may be intimidating, but can lead people to places where they flourish. The same goes for Martínez and her career path. When she was young, she dreamed of studying animals and becoming a veterinarian. As she grew older, she gravitated towards the “comfort” that books brought her and pursued English literature in college. Upon graduating, she worked as a teacher for six years.
“While teaching was undeniably rewarding, it was not my ultimate dream,” she says. “Six years in, I craved a new challenge. In 2020, my husband and I decided to take a leap of faith, leaving Puerto Rico to come to the States,” she continues. She entered the career field she dreamed of in college and embraced various roles within the writing world.
“These experiences culminated in a writing internship at Marketing Choices, finally putting me on the path I was working towards,” she says.
Though finding her path took longer than expected, she holds gratitude for her years as a teacher. They gave her the experience that led her to earn the position of project manager at Marketing Choices. This promotion allowed her to become the managing editor and hold this position for three years. She was recently promoted to editor in chief, where she supports and curates marketing plans in a leading editorial role.
A Conversation With Melissa N. Martínez
How would you describe your role at Marketing Choices as editor in chief?
Overall, the role is a dynamic mix of content strategy, collaboration, staying ahead of the curve, and ultimately, ensuring Marketing Choices delivers valuable and insightful content for our clients.
Do you have any favorite areas or areas of specialization within marketing?
Editorial is my jam. It is the perfect blend of everything I love. Here, I get to read, edit, and publish articles on a daily basis.
What is your favorite way to spend your time outside of work?
Relaxing on the couch with my husband and two dogs. Disconnecting from the world and being in that moment is everything to me.
Are there any relevant trends or challenges you notice in the marketing or editing world?
Competition is one of the biggest challenges we face in the marketing and editing world. There is a constant battle for audience attention, and the landscape is always evolving with new platforms and strategies. But that is also what keeps things exciting!
Do you have a dream vacation spot?
I am a mountain girl at heart. My ideal vacation is a quiet cabin tucked away in the woods, where the only sound is the gentle murmur of a nearby stream.
What is an achievement you are proud of in your current position at Marketing Choices?
I am particularly proud of discovering the significant impact of article readability on our clients’ web pages. Recognizing this, I introduced specific writing guidelines within our interns’ writing briefs. By implementing these changes, we saw a remarkable 70% increase in our clients’ websites’ visibility online. Additionally, their pages’ quality score significantly improved, jumping from 6/10 to a perfect 10/10.
A Lover of Words and Everything in Between
For Martínez, writing goes beyond her daily work. She has implemented the life-changing elements of writing in various areas.
“Even though I work with words all day, my love for them extends far beyond the workday,” she says. Like most writers at heart, it is a way for Martínez to “unwind” after a long day. She is currently writing a book and has additional creative outlets. She shared that, “beyond writing, I love exploring different creative outlets. I bake and paint and am currently trying my hand at the ukulele.”
Working with words is something Martínez has done for a long time. Even as a teacher she could share the impact of writing. She taught her students about the “written word and how much it can change how you see life,” she says. In her role at Marketing Choices, her favorite area to work in is editing.
“I find it really satisfying to take raw content and turn it into something polished and impactful,” she says. She works hard to deliver outstanding, high-quality work to our clients.
A Leader in Marketing Excellence
Identifying your marketing needs and elements like your target audience can feel intimidating. Like the mission of Marketing Choices, Martínez understands how important assistance that resonates with your message and goals is. She works daily to accomplish this with her writing, editing, and leadership skills. The passion behind her work provides a standard for marketing excellence that we strive for daily.
Martínez’s unique journey to becoming our editor in chief has left an inspiring impact on our work as an agency. Her diverse career path and boundless creativity have given her a set of tools that contribute greatly to our team. If you want to learn more about Martínez and her work, we encourage you to contact us! Whether you are seeking assistance in advertising, campaigns, strategy, or more, we can help curate your brand’s marketing plan. Our intuitive and supportive team is ready to deliver your unique solutions. Martínez and the rest of our team are excited to be part of your unique marketing journey.
marketingchoices.com 