By Sarah Ford
After working hard to build your brand, you may still have unmet marketing objectives and needs. Stepping into the world of brand voices, target audiences, and advertising can be intimidating. When you choose Marketing Choices to assist you in your marketing strategies, you are guaranteed thorough and personalized solutions. These solutions are curated by experienced individuals dedicated to helping you reach your goals.
A team of creatives, each of whom brings something special to Marketing Choices, is here to support your marketing plan. Katie Priore has been part of our team since 2022, previously holding the position of Marketing Choices’ public relations coordinator. She was recently promoted to communications director and supports our clients with her expertise in this new role. Priore brings a unique skillset to your marketing plan, and we are excited for you to get to know her!
Q & A with Katie Priore: Marketing Choices’ Communications Director
Are there any specific things you most enjoy and love in your life?
I cherish spending time with my friends, family, husband, and our two cats. I am also a frequent concert-goer, usually found at a rock show at least once a month.
Are there any relevant trends or challenges you see in the current marketing and/or communication world?
AI and automation are huge right now in marketing. They are totally changing the game by helping businesses analyze data, engage customers with chatbots, and personalize marketing strategies. As AI keeps advancing, it is really shaping how brands interact with consumers.
Do you have a favorite form of expression or communication?
It is a tie between fiction and music for me. I often listen to music while reading—a hidden talent of mine! I have always had a deep love for both books and music, and they are my primary forms of self-expression.
What are some things you have discovered on your journey within marketing?
Through my journey in marketing, I have come to realize the importance of adaptability and a constant willingness to learn. The industry moves and changes quickly, so being able to pivot and embrace new trends or technologies is crucial.
What is your favorite way to spend your time outside of work?
I love spending my time either relaxing at home with a good book or going to local concerts with friends.
Do you have a favorite part about working in the marketing world, particularly at Marketing Choices?
My favorite part about working in the marketing world, especially at Marketing Choices, is the dynamic nature of the work. Every day presents new challenges and opportunities to innovate. We also have the best team and being able to work with them collaboratively has been a privilege.
Connecting with Creativity in Your Marketing Strategies
During her time holding various roles before arriving at Marketing Choices, Priore has learned that creating connections with people is “essential.” Priore notes that these connections and relationships can “significantly benefit your field, company, and career as a whole.” Though not an easy feat to accomplish, Priore does it with expertise. With the adventurous spirit of an “avid reader,” she finds joy in connecting with others. Books are a passion in her life, and making connections through books is, too. She has joined numerous book clubs to match her growing “mini-library,” she says. Interacting with others and sharing music and novels is something she deeply appreciates.
This appreciation has transferred into her professional world, too. Priore’s favorite part of being the communications director is expressing her creativity through her role.
“I really enjoy creating social media content, designing ads, and graphics,” she says. “These activities not only let me express my creativity but also engage and connect with our audience in innovative ways.” Priore has helped organize campaigns that raise awareness and funds for causes including Giving Tuesday and Mental Health Awareness Month. She shares that her contribution has been “rewarding and a testament to the power of effective communication and collaboration.”
An Interpersonal Marketing Career at Marketing Choices
Before arriving at Marketing Choices, Priore attained a Bachelor of Arts in English and Communications from Albright College. Upon graduating, she worked in operations, social media marketing, and customer service. She believes that her journey before arriving at Marketing Choices gave her the necessary tools to continue to excel professionally. Priore shares that these past experiences helped her “develop a well-rounded skill set for my current role.”
Priore’s position as communications director consists of creating and curating various forms of content for clients. These include all things related to social, advertising, and promotional materials. In addition to developing and designing these materials, she oversees and manages media and public relations at Marketing Choices.
“My role is dynamic and multifaceted, with each day bringing new challenges and tasks,” she shares.
From monitoring current social media accounts and advertisements to designing new ones, she stays busy being creative. She delivers quality content and innovative solutions to clients across various platforms, including Google, Facebook, and YouTube. Priore also uses her drive and creativity to face daily challenges and represent the clients and agencies of Marketing Choices. Between managing differing client needs and various media platforms, Priore’s work keeps her “engaged and motivated,” she says.
“I thrive on the variety and enjoy the creativity and strategic planning that my role demands,” she continues.
Establishing Marketing Plans That Last
Priore is proud of the work she delivers at Marketing Choices, and we are lucky to have her. She has played a significant role in our success in reaching over 800 businesses in eight different states.
“Through my journey to becoming a communications director, I have learned that being a people person is important…. I strive to be positive, engaged, and attentive,” she shares.
Her contribution and commitment to approaching relevant causes with creativity makes Priore stand out. With her unique experience and expertise, she represents our dedicated mission as a marketing agency. Whether you seek to understand your target audience or construct your marketing plan, Marketing Choices can help you. Our smart and enthusiastic team can deliver the unique solutions your marketing plan needs. If you have questions and wish to learn more about our agency, we invite you to contact us! Priore and the rest of our team are excited to help you wherever you are in your marketing journey.
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