By Rebecca Suarez
Although the rise of digital marketing is a trend, it is not the only way to advertise your business effectively. Before technology became essential to everyday use, the best marketing strategy marketers would use was in-person marketing. Making your marketing strategy different from competitors can be the altering factor that makes your business more attractive to consumers. While online marketing is a trend, in-person marketing offers many positives that digital marketing can not provide. Additionally, online marketing can potentially be challenging, as keeping up with online marketing trends can be tedious and time-consuming. Going through the pros and cons can be very crucial to the success of your company. Spending the time to outweigh each difference is important, but we understand this can be unrealistic for business owners. In addition, many questions may arise while you continue to explore this topic. That is why a trusted company like Marketing Choices can be a huge asset for your Go To Market (GTM) strategy. Answering questions, providing information, and supporting your final decision is what Marketing Choices takes pride in.
What is In-Person Marketing, and How is it Different from Online Marketing?
Before making any decisions about what your goals are, knowing the different types of marketing is very important. One marketing strategy can either make or break your campaign for your business. It can potentially affect your Return On Interest (ROI) in a positive or negative way. That is why understanding in-person marketing is the most important step when determining what your marketing goals are.
When speaking face-to-face with a consumer, they are able to get information about your product or service in real-time. Meaning they are more likely to be persuaded to purchase your product or service on the spot. Where online marketing means working alongside retailers, social media channels, and search engines, in-person marketing can be more personalized. Not only is it more personalized for you and your business, but when approaching a consumer, it can be tailored just for them. It is important to know that in online marketing, your advertisement can get lost amongst your competitors. Additionally, a consumer can be overwhelmed by the constant barrage of digital advertisements. Whether it is ad-blockers or email reach, it has created a challenging landscape for those who partake in digital marketing. That is why implementing in-person marketing can allow you to reposition your marketing strategy in a strategic and effective way.
The Pros of In-Person Marketing
When it comes to marketing, awareness is key. Knowing what in-person marketing is is important, but learning about the pros of this strategy is critical. In-person marketing can offer many positive factors compared to other strategies. Some of these factors can include:
- Memorable brand experiences
- Authentic connections
- Builds brand and customer relationships
- Brand awareness
- Actionable insights about your business
- An improved ROI
- Full control of who and where you’re advertising your product or service
It is important to note that these are only some of the positives that can come from implementing in-person marketing! There are many more pros within in-person marketing which can align with your marketing goals. Knowing what these other pros are can be the reason why you decide to move forward with this strategy. That is why you should utilize Marketing Choices. We can provide you with accurate explanations, answers to questions, and will assist in creating your final marketing plan. We are eager to help you!
The Cons of In-Person Marketing
Even though in-person marketing can be a great asset that makes your business stand out, it could be challenging. Depending on your marketing goals, you can decide if a specific strategy is worth pursuing. Some of the cons of in-person marketing include:
- Demands more staff
- Costs of traveling
- Costs of prototypes
- More time consuming
Now that you know some of the cons within in-person marketing, ask yourself some questions. Does in-person marketing make sense in my geographic area? Can I implement in-person marketing alongside digital marketing? These are questions that Marketing Choices can answer. . We know that the decision is yours to make and we are here to support that belief.
Learn Beyond In-Person Marketing and Make Your Business Successful
Working with a licensed and trusted company, like Marketing Choices, can be a positive asset to your company. If you want to learn more about the different types of marketing strategies, we can provide you with answers. If you want to know about the upsides or challenges of each, contact us. We are here to guide you through your marketing journey. Marketing Choices wants to see your brand grow and flourish to its fullest potential. We look forward to working with you!
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Resources
- Posted by Chinny Verana on Tuesday, August 9th. “The Power of in Person Marketing: Why It Still Matters Today.” Event Espresso The Power of In Person Marketing Why It Still Matters Today Comments, eventespresso.com/2022/08/power-of-in-person-marketing/. Accessed 17 Sept. 2024.
- “Sales Channels to Reach Your Customers.” Advantages and Disadvantages of Face to Face Sales, http://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-face-face-sales. Accessed 17 Sept. 2024.
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