Using Geotagging for Events: Increase Attendance and Awareness

By Gargi Joshi

One of the best aspects of living in a community is exploring local events, businesses, and shops. Exploring can become such an integral part of a person’s social experience. Local businesses and events within a specific community can bring joy and happiness to a person’s experience. 

Not only are events great for community-building, they can also build awareness for your brand. Utilizing social media for event promotion is an incredible way to increase engagement. 

Planning and marketing are important steps in the process of making an event successful. An integral tool for event planning success is geotagging. Event geotagging involves the process of tagging a precise location in photos, videos, and other forms of media. 

At Marketing Choices, we offer various services and packages to support your brand strategy. Whether you need digital marketing, SEO, geotagging, or event-based marketing services, we are here to help. 

How is Geotagging a Helpful Tool for Events?

You may be wondering how geotagging for events is important in event promotion. There are a few benefits to geotagging:

• Increase event attendance. The more people who become aware of the event that you are planning, their curiosity in the details are inevitable. Including the location allows them to have an idea of the venue, the environment, and what to expect overall. 
• Generating buzz and excitement. Once people have their eyes set on an event, their excitement for it can build. Including the location in various social media posts and on a website helps maintain the excitement. This way, prospective attendees can know the details of the event and what to look forward to. 
• Increasing brand awareness. Event location tags also work wonders if your event is happening close to your local business. If you are someone trying to host an event near your business, location-based event promotion is beneficial. Location tags can help increase foot traffic and have lasting effects on business engagement. In anticipation of the event, more people become aware of your brand and the business that you are promoting. 

By using geotagging in various stages of your event social media marketing, you promote your brand. Engaging with the community and promoting your brand can go hand-in-hand with location tagging. 

As social media becomes a place to find recommendations and tips on just about anything, local events maintain appeal. People want to feel a sense of community and closeness. Appealing to the feelings of connection and community in your local event marketing is crucial. 

Ways to Incorporate Geotagging in Your Marketing Strategy

There are a few key things to keep in mind when going about your strategy:

• Social Media Apps. You may find that through social media, event reach can target a variety of audiences. You may find that certain apps reach a specific audience or age group more than others. Consider who you want your target audience to be. You can proceed to use trending audios and video formats alongside your location tags to ensure visibility and engagement. 
• Staying consistent with posts and updates. Whether you are advertising your event on social media, through your website, or on any other platform, consistency is important. You want to make sure that your audience has the event fresh in their memory. You can choose to disclose certain details slowly as you get closer to the event to generate buzz and excitement. 
• Promoting your event in other ways, alongside geotagging. If you are trying to accomplish hyper-local event marketing, you might want to consider branching out. Tabling, using local bulletins, or websites that the community frequents to promote local events online can be more helpful. 
• Creating brand awareness at the event itself. Marketing for your brand and for your events does not stop after the event. To increase attendance, you can create a hashtag for the community to use when posting about the event online to gain more traction. You can also set up a photo booth or QR code for people to access more information about your brand while at the event. 

It may be confusing when trying to understand how to incorporate geotagging in your event awareness strategy. There are many ways to go about the process that may serve your business best. Every business is unique, and what may work for one brand may not work for another. 

How Marketing Choices Can Help

If you are in need of assistance figuring out geotagging or further support on your marketing strategy, Marketing Choices is here for you. We understand how nerve-wracking it can be to plan your event and keep track of your social media strategy. For your business event, location-based engagement can be confusing to understand, and you may not know where to begin. 

Our tailored marketing plans and packages can provide you with the support you need. We help cover areas such as marketing design, website management, SEO and content writing, and more. We can assist you with event location marketing strategies and event geotagging tips as well. 

Do not hesitate to contact us with any questions or inquiries! Marketing Choices is here to provide the support that you need.