Mastering Long-Tail Keywords for Better SEO

By Josie Mae Mitchell

Do you want to improve your SEO and better reach your audience? Do you wish the effort you put into your content led to more business? Long-tail keywords are essential for helping your content reach an engaged, interested audience. With the proper use of long-tail keywords, your content can compete against big corporations for top spots in search results. At Marketing Choices, we can help your business reach its full potential through long-tail keywords.

Marketing Choices is a group of hardworking, knowledgeable people who can help develop the perfect marketing plan for your business. Your content deserves to be seen, and your hard work should yield results. Long-tail keywords will help ensure this happens. 

Long-Tail vs. Head Keywords

Although long-tail and head keywords are opposites, they are both used to promote content to an audience. 

Head keywords are broad terms that reach a large audience. They are generally shorter search terms that can apply to various specific topics. For example, many of our clients are adoption agencies, so our standard head keyword is “adoption.” This keyword helps us drive our clients’ content towards people looking for adoption-related content. However, pushing content specifically towards an audience who needs exactly what our clients provide is also necessary. This is where long-tail keywords come in. 

Long-tail keywords are more specific than head keywords. They are often phrased as natural language questions that your audience may use when they search. This helps push your content to people searching specifically for what you provide. Continuing the adoption agencies example, we often use the long-tail keyword “how to give a baby up for adoption.” Through this keyword, the content will reach people who specifically need the help of an adoption agency. It filters out people searching for other adoption-related content, which the agencies do not provide. 

This specified nature of long-tail keywords leads to many benefits for the SEO of your content.

The SEO Benefits of Long-Tail Keywords

As previously mentioned, one of the main benefits of long-tail keywords is pushing your content towards a qualified audience. Long-tail keywords help you reach your specific target audience rather than a broad one. Your content will be shown to people who search for the questions your content answers. People who genuinely need your products, services, or information can then find them easily. 

Targeting a qualified audience may result in your content prompting more conversions. Conversions are when your audience performs a desired action, such as clicking a link or calling a phone number. The audience you reach with long-tail keywords already knows what they want. As such, they are ready to interact with your content and purchase your services actively.

While broad keywords can be helpful for generally amplifying the reach of your content, long-tail keywords give you a bigger advantage. To expand on this, your content won’t reach your audience when it uses the exact broad keywords as others’ content.  Using long-tail keywords tailored to your audience may provide better results since they’re more specific.  Long-tail keywords are essential to your content standing out and earning top spots in search engines.  

Integrating Long-Tail Keywords into Your Content

Integrating long-tail keywords into your content can be pretty straightforward. First, it is essential to have a specific target audience. Then, you can start researching their standard search terms and questions. Taking inspiration from long-tail keywords in content similar to yours can be helpful. However, remember to keep the long-tail keywords as specific and unique to your content as possible to avoid competition. 

Once you have found long-tail keywords, you can start incorporating them in your content. Using them in titles, video captions, and other prominent spots can help your content reach even further. Additionally, you can sprinkle them throughout; integrating them naturally into your content is essential. Your audience will notice if the keywords seem forced, repetitive, or out of place. You never want your content’s quality to suffer for the sake of keywords. Long-tail keywords are easy to integrate since they often resemble natural language questions.

Through your keyword research, you will learn more about your target audience’s wants and needs. Use that knowledge to tailor your content to your audience. If people find your content through these keywords but the content is unrelated, they will be uninterested. Your content must be high-quality and relevant to your users’ searches. Reaching an audience with low-quality or irrelevant content serves no purpose. 

Localizing your keywords and content will also help your audience relate to it and improve your reach. 

Localizing Your Long-Tail Keywords

You can drive more traffic from long-tail keywords when you localize them. Localizing a keyword involves adding a location to the phrase. Returning to our adoption example, localizing the keywords often means adding the state or city in which an agency is located. For example, “how to put a baby up for adoption” becomes “how to put a baby up for adoption in Oklahoma.” Viewers from the location you include will be more likely to see your content. It is beneficial to have both broad and specific locations in your keywords.

Localizing long-tail keywords helps your content reach people in your location who might not see it otherwise. It may also help you gain a larger audience. People might see it because algorithms promote content in their locations. Having an audience specifically in your location is especially beneficial if you have an in-person business location. People may also find your content more relevant if it is specific to their location.

Marketing Choices Can Help You Use Long-Tail Keywords

We at Marketing Choices would be happy to assist you with incorporating long-tail keywords into your content. Contact us to reach as many people as possible with your high-quality content.

From developing a marketing strategy to managing campaigns, Marketing Choices can handle your content marketing and online advertising needs. We are a team of smart, social, and creative people who deliver colorful solutions for our clients’ marketing plans. To contact Marketing Choices and learn more about our services, email us here.

We look forward to helping you through your journey!

Works Cited

WebFX. “What Is Conversion Rate?” SEO.Com, 28 June 2024,

http://www.seo.com/basics/glossary/what-is-conversion-rate/. 

Hall, Casey. “Keywords for Blogs.” Marketing Choices, 4 July 2023,

 marketingchoices.com/2023/07/04/keywords-for-blogs/.