SEO Trends: What to Focus on This Summer

By María Gil De León

With the heat of the summer approaching right, it is time to optimize your content to fit this seasonal change. Search engine optimization (SEO) trends adapt to seasonal digital shifts. That is why it is essential to realign your marketing strategies to fit the summer season’s needs. During specific seasons, certain keywords’ search volume spikes. Thus, you must create a summer marketing strategy that allows your company to gain more organic traffic.

Marketing Choices is a creative and strategic marketing agency that can support and achieve summer marketing success. Our team of passionate marketing professionals will effectively help you maximize your social media reach this summer. We will connect your company with audiences by crafting innovative marketing strategies and following summer social media trends.

Embrace E-E-A-T: Prioritize Experience and Expertise in Content

Understanding the E-E-A-T framework—Experience, Expertise, Authoritativeness, and Trustworthiness—is key to creating summer social media content that ranks and resonates with your audience. E-E-A-T helps differentiate high-quality content from misinformation. Content that clearly demonstrates E-E-A-T is boosted into the algorithm. Consequently, it is important to create content built with knowledge, expertise, and credibility.

That is why, when crafting your summer social media strategy, you must have content quality at the forefront of your plans. For example, using first-hand knowledge and personal experience in content creation can provide insights into your content, allowing you to enhance your credibility. Therefore, to increase summer brand awareness through social media, you must craft credible and trustworthy content.

Optimize UX and Core Web Vitals for Mobile Users

Ensuring a good user experience (UX) is key to improving your visibility in search engines. A good user experience is when a user’s interaction with your website is positive. Therefore, you must ensure that your website is as accessible, visible, and interactive as possible to have effective summer social media. You can achieve this by using Core Web Vitals. This provides you with a set of metrics that measure real-world user experience. Core Web Vitals measures a page’s loading performance, interactivity, and visual stability. Your social media content will be rewarded with exceptional ranking by achieving good Core Web Vitals. 

For example, a summer social media tip you can follow to optimize your UX is to have a good mobile user experience. Most viewers consume social media through their mobile phones. Consequently, crafting great mobile UX for organic web traffic is essential. This will allow you to grow your social media this summer. 

Boost Visibility Through Community-Driven Content

Community engagement is key to fostering trust and loyalty with your consumers. It also encourages and improves brand visibility. Increasing your accounts’ community engagement will drive customers into your company. Participating in forums, Q&A platforms, and user-generated content will allow your brand to build long-lasting relationships with your audience. This community engagement will also allow your content to continue to be boosted by the algorithm, allowing you to grow. 

Therefore, you can implement seasonal social media strategies into your posting schedule to drive seasonal engagement on your account. By sharing summer-themed user posts or discussions, you can interact with your audiences while still following a summer social media campaign that increases your brand’s visibility.

Strengthen Local SEO for Travel and Seasonal Events

Another summer marketing strategy to focus on this summer is optimizing your content for seasonal and travel-related local searches. Your SEO process improves when using location-specific keywords. Below are some marketing strategies you can include in your campaigns this summer. 

An effective tactic you can implement is using location tagging on social media for summer events. You can also optimize local listings to improve your brand’s visibility and listing in local search results. Finally, a great marketing strategy you can use this summer is incorporating geotargeted keywords. This geotargeting will allow you to connect with the consumers from the specific geographical region you are trying to reach. It is important to focus on summer-specific searches—such as summer events, attractions, and business—to ensure your brand’s visibility reaches its target audience during this season.

Lean Into Visual Content: Video, Reels, and Immersive Media

In the last few years, the importance of visual formats of social media content has increased. Visual media has become the key form of content that drives the most engagement into an account. Therefore, it is essential to create engaging summer social media content in visual formats. This will improve your brand’s SEO process, driving more traffic to your website. 

Some summer content ideas for social media include integrating short-form videos in your posting schedule and infographics and interactive media in your content. Having visual content on your social media pages will increase your company’s discoverability. Since visual content has become more popular in the last few years, this type of content social media apps will boost into the algorithm. Therefore, it is essential to include immersive and interactive videos in your content this summer.

Navigating Summer SEO Success with Marketing Choices

With summer right around the corner, it is crucial to start realigning your social media marketing campaigns to the specific needs of this season. We hope the SEO trends we provided in this article were helpful to you and your company’s marketing efforts. Remember that to fulfill all of these trends, you must have a technically sound website with great speed performance, mobile responsiveness, and interactivity. Your company’s SEO performance will not thrive without a solid website foundation. 

At Marketing Choices, we can help you grow your online presence and implement an effective summer social media strategy. At Marketing Choices, we will help you understand the best time to post social media content this summer.

If you’re looking to elevate your summer social media engagement and create content that aligns with this season’s needs, we can help. Our team at Marketing Choices looks forward to helping you through your journey!