Creating a Paid Advertising Funnel That Converts

By Brendan Finegan

A stellar product can be entirely wasted without the right advertising strategy. Businesses do not have the time and resources to spend on inefficient messaging and consumer outreach. You may have a top-notch marketing team, exceptional ideas for customer satisfaction, and a passionate company culture. But what about your paid advertising funnel?

Marketing Choices knows there is no room for error when creating an effective advertising funnel. Marketing professionals need to tailor their advertising campaigns depending on where they are in their advertising funnel. Simply running ads on a variety of social media platforms may not work. With our guidance, we can help you target specialized funneling approaches to boost consumer motivation and satisfaction.

Define Where Your Advertising Funnel Will Take Place

In today’s complex markets of goods and services, people have many options to choose from. Advertisements can fall flat if businesses do not distinguish between in-person sales and online retail. It is a different experience for customers walking into a store compared to them clicking on a checkout button. 

The first order of business should be building your advertising funnel around where your customers will make their purchases. With the rapidly growing presence of online platforms, you should always have SEO effective funnels. Marketing Choices can also help you determine SEO strategies for your online advertisement campaigns.

Clearly Outline the Path of Your Advertising Funnel

You can find many different versions of advertising tunnels. Search “how to create an ad funnel,” and you may be overwhelmed by many options and images. Although multi-stage ad campaigns can vary depending on your customers’ needs, there are basic frameworks you should keep in mind. Your PPC conversion funnel can be completed in as few as three stages, depending on your marketing approach.

The Three Parts of the Advertising Funnel

• Top of Funnel: Top-of-funnel paid ads involve awareness from your customers. Customers cannot make a purchase until they are aware of a need, want, or desire. Even clients who have already made a purchase need a reason to come back. This is the first part of the customer journey, which identifies a problem they may have. Even if customers never would have considered your product, awareness can still ignite the next step of the funnel.
• Middle of Funnel: The middle of the funnel paid aids include consideration or interest from your clients. Now that they have been made aware of your product, they need to begin the shift towards purchasing. No purchase can be complete without the customer considering how the product will benefit them. If there is no applicability to their daily lives, they will walk away. Whether it is an in-person or an online sale, the middle of the funnel needs to spark inspiration.
• End of Funnel: If the customer has reached the end of the funnel in their journey, it means you are converting advertisements to purchases. End-of-funnel paid ads are the transition from a customer’s desire to them purchasing your product. Your conversation funnel paid aids have prompted an action. However, the customer journey should not end here. Loyalty is debatably the most important part of the end of the funnel because you want customers coming back to your goods or services.

Ideas for Each Part of the Advertising Funnel

Social media is one of the most effective ways to reach out to customers through your advertisements. Whether it is the consumer walking into your store or dragging a mouse across the screen, SEO strategies are necessary. Marketing Choices can help you seamlessly blend your advertising funnels with your SEO keywords. Each part of the advertising funnel needs its own personalized dedication.

At the top of the funnel, you want consumers to build familiarity with your brand. Your advertising campaigns should be using what customers already know about your product. To keep the customers thinking about your brand, you can use digital content advertisements or social media campaigns.

The middle of the funnel should give your customer confidence to purchase. Positive client reviews of your product, brand, or company culture can spark a potential purchase from a consumer. The bottom of the funnel converts a client’s brand interest into revenue for your business. A rewards program can incentivize customers to keep coming back and give them a buy-in into your company culture. Customers should have opportunities to share their positive experiences on social media platforms at the end of the funnel.

Be Flexible with Your Advertising Funnel

Although the advertising funnel may seem like a straightforward path, you should be mindful that the customer journey varies. One advertising approach for your funnel may not work for another. Customers may jump from one part of the funnel to another in a non-linear fashion. The most exciting and engaging part about developing your funnel is tailoring it to each customer’s unique experience. A cut-and-paste format for each funnel strategy may be bland, uninspiring, and ineffective. 

Make Sure Your Advertising Funnel Converts

Every advertisement your marketing team creates should translate directly to sales and profits. Our professionals at Marketing Choices can help with paid advertising for conversations. You should have measurable methods of tracking your advertising campaigns and consumer purchases. If you do not have one, a team should be developed specifically for housing and analyzing data. The profits should outweigh the time, money, and resources spent on your advertising funnels.

Create a Paid Advertising Funnel that Works with Marketing Choices

Advertising funnels can initially be confusing and complex for business owners. It is easy to get lost in a sea of advertising ideas and different funnel models. Marketing Choices can outline an easy-to-follow approach created specifically for your brand. Every advertising funnel is different, so we want you to have marketing campaigns that meet your needs. Contact us to make your advertising funnel memorable, impactful, and profitable.