SEO for the Holidays: Optimizing Your Website Traffic

By: Brendan Finegan

With the holiday season quickly approaching, SEO managers may find themselves just as panicked as seasonal shoppers. There always seems to be a never-ending checklist for an effective holiday marketing campaign. You want to ensure your SEO team delivers a meaningful online user experience. However, there may be a dangling fear that SEO strategies are not being utilized properly. It can be easy to fall behind your seasonal competitors with your online holiday sales.

Marketing Choices has the professional disposition to guide you to SEO holiday success. Having a helping hand during peak seasonal shopping time can help reduce the burdens your SEO team may be feeling. The holidays should be an exciting time for your SEO plans to take off and provide enriching user engagement. 

Have a Timeline for Your Holiday SEO Campaign

Being mindful of what you want your holiday SEO to look like will give your marketing team a defined vision to pursue. SEO for the holidays is about making shopping as easy and seamless as possible for your customers. A holiday SEO timeline needs to have phases that give your marketing team an idea of when to showcase advertisements.

Collaborating with Marketing Choices will give you a strategic timeline to optimize SEO and drive website traffic to your online platforms. The key to seasonal website optimization is to use SEO keywords that drive exceptional holiday deals. A 30-day benchmark approach will help your marketing team gauge when to implement a seasonal content strategy for SEO.

For example, every 90 days, you should be researching your target audience and what your SEO implementation will look like. Consistent research will give your SEO team an idea of how to use keywords for your products. When to display advertisements and competitive deals is also important to consider.

A 60-day cycle involves changes based on your research and performance. Flexibility is a must for your Black Friday SEO. The data your SEO team gathers should inform decisions and refine previously implemented strategies. Key Performance Indicators (KPIs) can give your marketing team an idea of what SEO keywords are effective and when to use them. Marketing Choices can keep your keywords ranked highly and analyze revenue per advertisement session.

30-day benchmarks are frequent snapshots that track your results based on your holiday SEO research. Data banks storing information on costs per click, website views, and keyword rankings are essential for an e-commerce SEO checklist. Software that measures organic holiday performance will keep your advertising dollars efficient.

Keyword Strategies For SEO Holiday Implementation

Differentiating between short-term and long-tail keywords is essential for technical SEO. Our holiday website optimization guide calls for investing in temporary seasonal spending, such as Black Friday and Cyber Monday. However, this must be balanced with a long-term strategy that will carry your SEO ads through peak December shopping.

Some Cyber Monday SEO tips include having a teaser phase for advertisements and blowout sale deals during the week of Thanksgiving. This will give potential customers anticipation for holiday shopping that will lead to more online clicks. Marketing Choices can provide you with a detailed approach to which keywords are effective and when to implement them. 

Maintaining online visibility after the burst of Black Friday and Cyber Monday will keep the momentum of your SEO ads going. Holiday shopping for consumers during December is like running a marathon. You want to make the experience for customers as user-friendly as possible. Your SEO keyword strategy should carry enough weight to inspire gift ideas for your target audience. The long haul of your SEO keywords will give you the ability to have holiday sales after the new year begins.

Prepare For Heavy User Traffic During Your SEO Holiday Campaign

To best prepare for the heavy online traffic heading your way, make sure your servers can handle high volumes of clicks. When many consumers visit your online platform at once, you run the risk of websites crashing and long loading periods. Customers trying to complete their online shopping can find it difficult if they cannot view your pages. Regular load testing by your technical team can ensure your websites run reliably. You should also make sure that mobile platforms can support peak online shopping season

SEO Holiday Implementation After The New Year

Once the new year starts, your marketing team will need a plan to maintain loyal customers and to continue special deals. Although seasonal shopping may be over, you can still keep consumers excited with promotions and blowout sales for leftover inventory. Newsletters are a great way to keep customers engaged with your latest products and involved in membership programs. Your 30-day cycle of checking in on research and tracking results should be maintained for future holidays.

Contact Marketing Choices to Optimize Your SEO For Holiday Traffic

The holiday season can be a confusing and fast-paced time of year. Shoppers want what is best for their families, and your SEO team wants a memorable, insightful online experience. Marketing Choices has years of professional knowledge in optimizing website traffic and improving webpage visibility. Contact us to equip yourself with the tools to utilize SEO for online traffic.