By Brendan O’Brien
This era of content creation is often quantity-over-quality. Generative AI allows editorial content to be produced in large numbers in a short amount of time. The problem is that this contact lacks human care and discernment. The result is sub-par content without any heart.
At Marketing Choices we believe in the value of human work. Everything from research and briefing to final drafts and publication is done by real people. This gives us an edge over AI content for two reasons. We have a zero-hallucination research policy that ensures that all information is backed by primary sources. Our writers and editors can check for accuracy and stop ourselves from submitting false information. We can also evoke a compassionate and empathetic tone in a way that AI writing cannot. This gives us an invaluable advantage over content that feels soulless. Contact us to get started.
Marketing Choices’ Human-Centric Vetting
When looking for a B2B marketing agency you want someone who understands your company. At Marketing Choices we believe the best way to capture your brand’s specific voice is to use human writers. Our writers will research and understand your brand and your mission in order to create content that conveys your message. It can be hard to instruct AI to do something that requires a human level of empathy.
Marketing Choices also works hard to create content with emotional resonance. Our writers have a lot of experience with more sensitive and delicate topics. We put a lot of time and care into content that hits on an emotional level. Prioritizing precision and perfectionism rather than rushing and mass-producing allows this effect.
With generative AI there often comes a lack of logical flow. This results from the system trying to reach a word count and hit a certain number of SEO keywords. Often it throws together sentences without much meaning. The human aspect of the Marketing Choices process means that each word in each sentence is intentionally chosen. Every article is carefully crafted with a logical flow from beginning to end.
The Importance of Truth: Fact-Checking with Marketing Choices
The importance of truth is clearer than ever in the digital age. False claims can present themselves as facts with the right decoration. What complicates things even further is generative AI. This technology can be used to make claims and statements on reputable sources that have no accuracy. These inaccuracies are often born of the AI trying to fill a word count or serve an overall tone. It creates confusion amongst readers and experts.
Marketing Choices has a zero-hallucination policy when it comes to research. Our writers and editors work tirelessly to ensure that every claim is backed by a primary source. One of the benefits of using human writers is the ability to discern and understand true facts. LLM programs can be told that something is true and take that at face value. We at Marketing Choices can dig deeper.
Local SEO Secrets: E-E-A-T
Marketing Choices is one of the best digital marketing services in Denver because of our focus on Google’s SEO features. Our careful editorial process combined with our emphasis on findability gives you ideal digital content.
Marketing Choices is focused on Google’s E-E-A-T standard: Experience, Expertise, Authoritativeness, and Trustworthiness. Our experience as a B2B marketing agency in Colorado means we have proven our credibility before. Expertise comes with our rigorous vetting process for facts in our editorial content. We gain authoritativeness by being a leader in our industry. Trustworthiness comes with being human-led in our content. We have proven we reliably deliver accurate and effective content.
Efficiency Meets Excellence: Saving Time with Marketing Choices
The irony of quantity-over-quality AI content is that revising the first draft often elongates the editing process. By using human writers who work carefully and expeditiously we create high-quality first drafts. This ends up shortening the time it takes to publish articles.
The writers at Marketing Choices work both carefully and quickly. We take the time to ensure that statements are factual and articles are effective and meaningful overall. This requires a commitment to our guidelines and a critical eye. We also work on a tight schedule to ensure that we get as much done as possible while creating quality content. By the time the first draft is done we are almost ready-to-publish. In a short time after revising and editing the content is up.
Next Step: Contact Us
Marketing Choices continues to be one of the best marketing options for digital content. We can help you allocate your budget to ensure you rank highest in local searches. Contact us to take your brand to the next level in the digital world.
