Branding Is Important! How Your Company Logo Can Work for You

Branding Company Logo Marketing Choices

By Syd Sukalski

Are you looking to grow your brand presence but aren’t sure how? There are many ways you can go about this, but one of the most effective may also seem the most simple: creating an awesome logo. In this article, we’ll talk about this deceptively simple method of branding, why branding is integral to your logo, what your logo says about your business, how your company logo can work for you, and how Marketing Choices can help you design or redesign your logo.

But first, let us introduce ourselves.

At Marketing Choices, we want to help you grow your business through better marketing. Some of our services include blog and social media management, SEO optimization, and design and promotional content. Our team of clever and capable marketing professionals wants to help your business be the best it can be.

Now, let’s talk about logos!

Branding and What Your Logo Says About Your Company

To succeed in business, you need to create a strong brand. Think about the biggest, most successful companies: Mcdonald’s, Apple, Coca-Cola, and Disney. What do they all have in common? They have defined brands with great logos. A logo grabs someone’s attention when they’re perusing their options in the store. It’s memorable and can help you keep loyal customers. In addition, it instantly delivers a message about your company to your potential customers. But how do you brand your logo to send the message you want? 

Let’s talk about why your company needs a logo and how, if well-designed, your logo can work for you.

First Impressions Can Be Tough

First impressions aren’t easy, but they’re critical. Your logo tells potential customers a lot about you and your product. Your goal should be to inspire customers to want to learn more about your product. People make quick judgments, and if your company doesn’t have a logo or has the wrong logo, they are likely to take their business elsewhere. The first impression your logo creates must draw people into your store. After all, they can’t buy anything unless they step inside.

Your Logo Should Grab People’s Attention

Good news: snap judgments can work in your favor. You just need a logo that instantly communicates what your company provides and your brand identity. For instance, a coffee shop might consider going for a relaxing, warm, cozy tone with its logo. Looking at their sign makes you want a steaming cup of coffee and be wrapped in a blanket by a fireside. When people walk into your shop or click on your website, they aren’t just buying your product; they’re buying the experience it provides.

Your Logo Establishes Your Brand

Whether you want it to or not, though you should want it to, your logo tells your customer a lot about your brand identity. Brand identity is hugely important when thinking about growing your business. As in my previous example with the coffee shop, it provides more than your product to the customer. Think about Disney. They make movies, sure, but we also associate them with wonder, dreams, and fun-loving youthfulness. When you see a Disney film in the theater, one reason you might go is to experience the happy, dream-like escape Disney provides. Your logo should reflect the experience you’re trying to create for your customers.

A Good Logo Is Memorable

Bold, memorable design: that’s what you’re going for here. People forget things all the time. It stinks, but maybe they’ll forget the name of your business, but it’s much more likely they’ll recall your logo. For example, you could go to many ice cream shops on any given day. Maybe you don’t remember the names of them all. A memorable logo enables customers to say things like, “I like that ice cream shop with the giraffe!” If they remember your logo, it’s much easier and more likely to get them back in your shop.

Logos Cultivate Brand Loyalty!

Customers don’t always desire new exciting things. Most customers want the safe thing, the thing they know they like. After a customer has already tried your product or one of your products, seeing your logo on other things might entice them to buy those other products or at least continue to buy from you in general. People want to buy from brands they trust. Oddly, people bond with logos. We trust that little Pillsbury Doughboy and want to buy things from him!

Logos Display Your Professionalism

Without a logo, you not only forego any chance at any of its benefits, but your company does not seem as professional. When customers try new products or search for a service they need, a great logo will help win over their trust. Without a logo, your company seems more like an upstart, and maybe you are just setting out, but your logo tells the customer that you know what you’re doing and that you plan to be in business for the long haul.

Designing or Redesigning a Logo Isn’t Easy

But don’t worry. Marketing Choices wants to help you with your logo design! Even if you already have a logo, maybe, after reading this article, you feel it could use some adjustments. Marketing Choices also does logo redesign, which reinvigorates your company’s appearance, whether it’s an almost all-new design or a simple change.

From developing a marketing strategy to managing campaigns, Marketing Choices can handle your content marketing and online advertising needs. We are a team of smart, social, and creative people who deliver colorful solutions for our client’s Marketing Plans. To Contact us at Marketing Choices and learn more about our services, you can email us here.

We look forward to helping you through your journey!