Marketing your business in order to grow traction is a hard and long process. There’s a lot to think about and consider. Who is your target audience, how can you persuade them, and how can you grow your consumer base are just some beginning questions. When you are aiming to promote your business, it’s essential to remember that most of our world lives digitally!
The digital atmosphere has a severe presence in business in our modern era. Technology is thriving, with new developments and ideas growing exponentially every single day. When you’re wondering about growing your business model, transferring into the online atmosphere is integral.
One of the best ways to get your name, business, or company out there is by providing a digital space. Everything is online these days—we look up information, recommendations, news, entertainment, and more daily. Providing an online background and creating an online presence can optimize business and grow consumers. One of the easiest and best ways to begin that online presence is by taking a dive into the world of social media. Specifically Instagram and Facebook.
Why Choose These Platforms?
Part of the reason why Instagram and Facebook are so pivotal is because of the different target audiences both platforms reach. Facebook is notably older than Instagram and is known to be one of the first social media platforms of the 21st century. Many people have experience with Facebook because of this! Older, younger, your friends, your parents, even your grandparents—most of them have probably logged on to Facebook or have received an invitation to join the network. People of the 21st century know what Facebook is, and even if they don’t have their own profile, they probably know how it functions just from pop culture alone.
Instagram is a platform that came six years after the launch of Facebook. This social media platform became a new way of sharing for the younger generation. Its population has grown even higher over the years, becoming one of the most popular social apps to this day. Most people you know probably have an Instagram account or had one in the past. It started a new wave of social media for the young generation and has also made a huge impact on the business industry. As Instagram has grown, so has its ability to promote, advertise, and sell products. Instagram is notably known for its influencers, people of high social standards who promote and recommend products online. These people can choose to support a business or be paid to advertise one through their online postings.
How Can I Promote Brand Awareness Through These Platforms?
The popular worlds of Instagram and Facebook are absolutely huge. These social media networks are no longer just for posting pictures of yourself or writing reviews of a restaurant you didn’t like. These networks can promote business and share your brand with the online community! Some companies even have a hired team of social media specialists whose job is to focus on what the company posts online and observe their online presence.
Being able to communicate your business, company, or product online means that you can grow your consumers! Being online and on social media gives people from all over the opportunity to see your business and what you can do for them. By going digital and continuously keeping your online presence, your target audience can also now share what they like about your business. This can then create more traction on your accounts on either Facebook or Instagram and grow your clientele at a fast rate. Understanding the ins and outs of social media can seem complicated at first, but once you get the hang of it, you have the opportunity to grow your business and succeed rapidly.
Using Social Media Today
Whether you are a business owner, entrepreneur, or manager, enhancing your online presence and increasing your brand awareness is your overall goal! You want to continue growing your consumer base while still connecting to your target audience. Using social media networks like Facebook and Instagram is a great modern-day approach to expanding your business.
If you want to understand social media’s impact or discover more about growing your business, you can reach out to us at Marketing Choices. To get more help on creating your marketing plan, contact us, and we’ll get you started on your digital journey.
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