How to Write a Blog Post: A Guide to Great Blogging

How to Write a Blog Post Marketing Choices
By Talia Washington

You’re looking to post something on your blog. It could be a story burning to be told or a question that you feel everyone should ask themselves. It’s not easy. Effectively engaging your audience can be overwhelming. Questions and overthinking can drain your creativity and make content creation feel overwhelming.

Do you have a blog and struggle during the prewriting process? The article below will provide a mini guide on how to put together a blog post. Remember that creativity has no strict outline. 

Choose a Topic You’re Passionate About

The passion for your chosen topic will be felt through your dedication to writing an article and the hard work it requires. Don’t give up if you struggle with finding a topic. You have to find something that speaks to you. If you are passionate and write about it, there has to be someone that’s also interested. Here are some topics you can choose from:

  • Hobbies such as photography, crafting, gardening, etc.
  • Health and Wellness
  • Reviewing books and movies
  • Concerts and music

One of the many things to be considered when choosing a topic is impact. It’s important to ensure that you keep the style of the blog in mind. Creating a post you’re creating fits the style you usually write in.

Research and Gather information from Multiple Sources

You have chosen the topic of your post and moved on to the next step of creating a blog post. One of the most important prewriting strategies is research. You’ll use the research to gather information on your chosen topic outside what you’re privy to.  

Depending on your blog type, tone, and audience, you need to have information on opposing views. Your main points may be challenged by people who disagree. You want to be prepared to prove your credibility with citations and sources of information in this step.

Create an Outline to Organize Thoughts

Choose between entertainment, informing, or describing the impact you want your post to have on your readers. This will impact the tone, pacing, and visual elements of your post.

Consider where your blog fits in the society, community, or organization you’re writing for. 

If you have a huge impact, you’re more likely to be concise and informative rather than loose with facts or relaxed. Blogs created to be fun social communities will have less to organize because the blog is the place to put thoughts. Once the impact is figured out, you can begin to list your main points about what you’re going to say.

Write Clear and Concise Points – Grab the Reader’s Attention and Support Points With Research

You can easily keep your reader’s attention by sticking to the title of the article. Do not veer from the topic readers are interested in. Readers can use headings and subtitles to keep track of where the content and thought process is flowing. 

Utilize your research to back up statements, opinions, and statistics provided throughout the content. Audiences respond better to content creators with perceived better credibility and transparency.

Be Consistent

Audiences will easily follow and react positively to consistency. Avoid abruptly switching the subject before concluding the previous thought. You can make the ending of a section clear with a new header or slip in direct conclusions.

Creating content is more successful with relevant, flowing posts that give audiences more knowledge than before. Engagement depends on your ability to create easy and consumable information. 

Proofread Your Work Before Publishing

It’s important to proofread your work to ensure that errors are minimal. An excess of errors in text reflects negatively on the writer. You work very hard on the content you create, and you would never want people to turn away from it because of perceived negligence.

Marketing Choices is passionate about providing quality marketing services to our clients. We skyrocket the exposure of our clients, making businesses more visible than before with marketing specialists and proven successful strategies.

If you or someone you know are interested in growing your online presence and seeking information on how to create a marketing plan, contact us. From developing a marketing strategy to managing campaigns, Marketing Choices can handle your content marketing and online advertising needs. We are a team of smart, social, and creative people who deliver colorful solutions for our client’s Marketing Plan. To contact Marketing Choices and learn more about our services, you can email us here. We look forward to helping you through your journey!