By Talia Washington
Social media is an ever-changing landscape, so businesses and individuals need to stay up-to-date with the latest trends. Approaching the second half of 2023, Marketing Choices is taking a look at social media trends dominating the rest of the year. Social media plays a vital role in ensuring they are reaching their target audience. We will discuss the trends set to maintain engagements, from the rise of short-form video content to the growing importance of social commerce.
The Success of Short-Form Videos
The average engagement of videos with shorter time spans has increased noticeably over time. Social media sites like Vine and Instagram began the trend of hosting short-form videos in 2010. The era has grown since, and as 2023 nears the end, social media sites host shorter content. The shorter videos trend because the short-form video is the most common upcoming practical learning style. These videos are popular because people retain more information in smaller time frames. Some people juggle mental, physical, and financial stress that heightens time-sensitivity and affects their ability to navigate information.
Social media platforms use formats like shorts, reels, and videos to keep up with the flow of trends. Short videos are more successful because people stay and learn new things quickly and in video format. Other options like classes will not shape the communities and audiences the same.
It’s also important to note that although short-form videos dominate, creating content that is too short will have adverse effects. It is essential to find a balance between short-form information and ineffective or inaccurate communication.
Popularity of Live-Streaming and How It Boosts Business
One of the most popular and engaging forms of connecting is live streaming. If you’ve seen a “LIVE” on Instagram near the bottom of your favorite celebrity’s profile picture, you have witnessed it. Content creators, influencers, and celebrities use their lives to communicate to the masses without having to continuously repeat messages.
Live streaming is convenient for both the streamer and the audience. Audiences may favor the familiarity of an influencer live streaming because of the intimacy. The streamers can respond, entertain, and react to the live chat. Live streaming is also commonly used to host virtual communities, with concerts, polls, and giveaways.
As more businesses take on digital marketing, they will enact more tech-savvy strategies to get their messages out, like live streaming, and live streaming will boom, becoming even more popular.
Content Creator Networks
As businesses require more people to create for them, the creator economy will continue to grow. It will be easier for creative people to have a career and opportunity.
The media marketing business expands, businesses succeed, and the number of people creating content for businesses will increase. This way, the creator economy will steadily rise. Content creators earning from social media marketing will be an entire community.
Technology, Social Commer Growth & Immersive Marketing Formats
The advancement of technology is usually followed by the advancement of businesses. Google & Apple Pay meant businesses could accept payment without card or cash. The use of immersive advertising will only grow with the rise of virtual reality, AI, and other newly advancing technology.
Social commerce will become increasingly important as social marketing rises. The revenue from media marketing and content creators will grow, making their contribution and growth rate skyrocket.
Concerns about Privacy and Social Media
Privacy concerns will continue to be a major issue. It’s understandable that people have experiences or precautions that cause distrust for social media. The issues surrounding social media and security are notable. Businesses with a lack of security suffer greatly. Information used inappropriately can result in people’s identity being stolen or scammed.
Privacy concerns for social media, in general, will always exist. You can combat this by keeping your security and guidelines extremely strict. Explain to your consumers that media security is one of your greatest concerns and treat it as such. Transparency when it comes to community guidelines is key to being trusted as an organization.
If you are interested in growing your online presence and seeking information on how to create a marketing plan, contact us. From developing a marketing strategy to managing campaigns, Marketing Choices can handle your content marketing and online advertising needs. We are a team of smart, social, and creative people who deliver colorful solutions for our client’s Marketing Plan. To contact Marketing Choices and learn more about our services, you can email us here.
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