Engagement is what any blog is trying to achieve online and what it must fight other blogs for. There are only so many online users your content can attract, so you have to set your blog apart. While doing so, you should also find ways to diversify your blog’s content since that can expand its appeal. For up-and-coming blogs, this is an important early step that can pave the way to greater success down the line. Whether your brand is solely a blog or it’s just one part of your online presence, diverse content is key. Higher engagement can spread to other parts of your portfolio or allow you to expand. But there are countless ideas out there, so it can be difficult to decide what posts work best. So don’t fret because Marketing Choices is here to help. Marketing Choices has great experience in managing blogs and providing engaging posts to attract readers. This article will explain some of the reasons to expand and then provide our ideas on engaging posts to create.
Quantity and Quality
Before we discuss the specific ideas, we want to provide an overview of the practices you should employ alongside them. The first is consistency with your post schedule. When you’ve found the best days that work for content, you should make sure to stick to those times. Say you’ve found that Friday mornings gave your posts the highest engagement. Make sure to stick to that schedule. Users will know that it’s time to see your blog, and they’ll continue to come back. Sticking to a schedule will also build trust with your target audience, and they’ll see your dedication to consistency.
Next, make sure that the kind of posts you create are what your target audience is looking for. We believe the ideas we’ll display below can work for a wide variety of blogs, but you’ll have to choose. It may require some experimenting with what kind of content your readers are interested in. This largely depends on the kind of blog you run. If it’s based on a specific industry, you’ll want to keep up with its trends. For blogs dedicated to learning or providing information, your posts will still need to supply what readers are looking for.
Finally, we encourage you to incorporate multimedia elements into your content. This can be videos, images, audio, or more that can be included. It can make your posts flashier and more interesting while also serving the goal of the post. Using multimedia can attract new users who enjoy those elements and also help those with different learning styles. Some people enjoy more visual content, while others prefer to listen. Try out different techniques and find what can drive further engagement. Now, we can begin listing our ideas or engaging blog posts you can add to your marketing strategy.
1. Listicles
One of the simplest yet effective blog post types is the listicle. In fact, the article you’re reading right now is a kind of listicle. These kinds of posts feature lists of any kind, from specific rankings to just a curated list of anything. It’s simple but highly versatile, with many kinds of blogs. They usually feature a basic title with the number of items in the list. An example would be a title like: “Top 5 Places to Visit in Europe”. These kinds of posts can provide a wide amount of information in more digestible sections for users to read. Multimedia can also shine here by providing images or videos of each item on the list. No matter the subject of your blog, a listicle can most likely be a good place to start engaging readers.
2. How-To Guides
One of the internet’s best uses is to find solutions to problems. When users search for that solution, a step-by-step guide is one of the most attractive posts they can find. Once again, it’s a simple premise: you provide the solution to something and divide it up into specific steps. If done well, this can drive immense engagement by more readers coming in to find the answer to their problems. Multimedia can be essential here; many people often require a visual component for the guided process. We recommend either providing images of each step or a companion video of the entire process.
3. Interactive Quizzes
If you have a blog based on teaching or providing information, a quiz can help readers engage in the learning. Many website creation tools can help build quizzes that your readers can take to show what they’ve learned so far. It can also be a way to test your users on how well they’re learning. If you notice any questions are challenging readers, you can modify your other content to better highlight it. This kind of post can not only help your readers but you as well.
4. FAQs
FAQs, or frequently asked questions, are a kind of post that answers multiple questions at once. Depending on the topic of your blog, there may be a lot of questions surrounding it. You can use this kind of post and answer multiple questions in concise answers. These can pack a lot of information in one post instead of having to create multiple articles to answer each question. You can even encourage input from readers on what kind of questions they have and collectively answer them.
5. Infographics
The last post type we want to explain is the infographic. These are images designed to provide information in a visual and dynamic way. They often incorporate charts and graphs and are very useful when expressing data and trends. These can take some graphical know-how to get right, but once done well, they can be informative and fun. Infographics can help diversify your content so readers who may not enjoy large blocks of text can engage as well.
Diverse and Quality Blog Content
We hope this article provides you with good ideas to bring your blog and marketing plan to the next level. The last thing we want to stress is no matter the post, quality is king. What can keep your readers coming back more than anything is quality content. While consistency and diversity are essential in sticking out, make sure you build your blog on a foundation of quality. That is what can get you to marketing objectives more than anything.
If you need help building your online presence, don’t hesitate to contact us. From developing a marketing strategy to managing campaigns, Marketing Choices can handle your content marketing and online advertising needs. We are a team of smart, social, and creative people who deliver colorful solutions for our client’s Marketing Plan. To contact Marketing Choices and learn more about our services, you can email us here. We look forward to helping you through your journey!
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