By Eric Somarriba
In today’s marketing landscape, there’s no shortage of avenues that can lead you to your audience. With so many mediums at your disposal and platforms to host your content, what you can do is virtually limitless. A common way to start out amidst all these options is through blogs. Blogs are a simpler method of reaching your audience and can host many kinds of blog posts. However, blogs are only one way of reaching your target audience. Focusing solely on blogging or any other method leaves many potential customers on the table. Marketing is about building a bridge to your viewers, and you can’t build a bridge with only one tool. It takes a whole toolbox filled with different tools to fulfill different needs. If you want to elevate your brand and reach as many customers as possible, you need to diversify your content. We’re here to explain the benefits of diversification and what new bridges you can create with your content.
Marketing Choices is a team of talented marketers experienced in all kinds of content mediums. This includes blogs, videos, and graphics that all come together to take our clients’ brands to new heights. Trust us and our understanding of diversifying content to accomplish your marketing objectives.
Benefits of a Diverse Marketing Strategy
When you create multiple kinds of content and have them working in tandem for your brand, the benefits speak for themselves. For one, simply having a higher quantity of content means there are more chances of encountering your audience. Multiple types of content hosted on multiple platforms can expand your reach exponentially. Different mediums of content can also appeal to entirely different audiences. This means that you may be able to reach entirely new audiences you’ve yet to tap into. A prospective customer may not find your blog, but they may instead find a video you post on social media. More content can also boost your search engine optimization by simply having more potential search results.
Another benefit of diversifying your content is that it can cater to the many different learning styles your audience has. This is especially important if your product or service requires some kind of instructions. For example, if you were selling furniture that required assembly, many customers would prefer a step-by-step video. If you instead sold software with specific steps for installation, then a blog post or infographic would potentially work better. Different people learn in different ways, so having multiple types of content to instruct your audience goes a long way. You can make it so anyone can engage with your brand and know how to use your offerings.
These benefits work together to ultimately generate higher brand awareness. More content means more customers can discover and interact with your brand. Diversifying that content then allows it to serve different kinds of customers and reach new markets. It all works together to create a more dynamic brand with greater reach than ever before.
How to Start Diversifying Your Marketing Plan
Now that you’ve heard the positive effects of diversifying your content, you may be wondering how to begin doing so. The first step is deciding on what other mediums of content will work best for your goals. Like the above examples, what exactly your offerings are can change what medium is best. What may also affect your choice of mediums is your target audience. For example, videos and infographics hosted on social media may be better to reach a younger audience. Older audiences may prefer your existing blog posts or podcasts. To make the best decision, you’ll need to have a deep understanding of your target audience and their content preferences.
One way to get a head start is to reuse some existing content you may have already created. If you have a backlog of blog posts at your disposal, you can take some of that content and transform it. A blog post with instructions can become an instructional video. Or perhaps you can adapt a more casually written discussion into a podcast. Transferring the message of one piece of content to another still takes work. It isn’t just copying and pasting. But while you begin creating wholly original content in new mediums, you can use the messages you’ve already conveyed. By adapting them into new forms, you can give those messages new life.
Exploring Different Content Mediums
There are countless mediums to choose from for your content, but here are some examples. Video has only become more important over the years as platforms like YouTube have become ubiquitous in daily life. A visual medium like video can come in all shapes and forms with plenty to choose from to use. Some examples include instructional videos, interviews, testimonials, and product demos. When creating these videos, try to maintain a consistent visual identity for your brand. Even small details like the iconography and colors on display should be consistent with your brand’s image.
Infographics can take a large amount of information and sum it all up into one dynamic image. They can exist on plenty of platforms and be an easy reference for your audience to look at and understand. While it’s important to be visually interesting, still make sure that it is easy to read and understand.
Podcasts have been on an immense uptick in popularity and are becoming a much more valuable tool. They can become a convenient bridge to your customers that they can consume while doing other activities. Similar to video, podcasts can come in many different forms. This includes solo podcasts, group podcasts, interviews, and more. Like our advice for video, have the message you’re trying to convey be consistent with your brand’s overall message. This can include specific words and phrases you can weave into your podcasts and other auditory media.
Diversifying Your Content With Marketing Choices
We hope all this information was useful in discovering just how valuable content diversification can be. If you truly want your brand to have a wide reach, then your brand needs to exist in many places. A dynamic brand can exist and flourish across many different platforms and formats to reach the highest quantity of people. Content diversification means you’ll reach new markets and engage with your audience in new ways. It all comes together to form a larger network that leads to higher brand awareness. We encourage you to try new things and find out where your brand can head towards next.
If you need help in diversifying your marketing content, contact us right away. From developing a marketing strategy to managing campaigns, Marketing Choices can handle your content marketing and online advertising needs. We are a team of smart, social, and creative people who deliver colorful solutions for our client’s Marketing Plan. To contact Marketing Choices and learn more about our services, you can email us here. We look forward to helping you through your journey!
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