Mitchelle Diké is a junior undergraduate at Brooklyn College majoring in Business Administration with a concentration in Marketing. She is an aspiring copywriter with expertise in creating persuasive targeted digital marketing content. Her background includes crafting various types of email digital advertising copy designed to build trust, increase conversions, and encourage further engagement. She conducts data-driven tests using the (A/B split test) to optimize headline performance, enhancing audience engagement by identifying and implementing the most effective language and phrasing. She is able to develop digital landing and sales pages using persuasive advertising language, unique value propositions (UVP), and unique selling points (USP) to convert leads into loyal customers. Mitchelle’s expertise also includes writing search engine optimized (SEO) digital web pages and blog articles, ensuring content appears at the top of search engine results, increasing visibility and engagement. 

Marketing Choices Portfolio