Mastering Geotargeting for Local SEO

·

by

melissanmartinez
in
By Rebecca Suarez

Are you interested in implementing an effective digital marketing strategy for your business? Do you know what goes into a bullet-proof strategy? Would you like credible professionals to help you throughout your digital marketing and advertising process? If you said yes to these questions, you are in the right place!

If you are interested in implementing digital marketing for your business, having a strong foundation is crucial to the success of your campaign. Whether it’s Pay-Per-Click (PPC) Marketing, Content Marketing, or Search Engine Marketing (SEM), there is one thing you should utilize. Search Engine Optimization (SEO) keywords will allow your campaign to reach its fullest potential. Recognizing the different strategies of digital marketing is one thing, but creating a solid marketing strategy is another. Working with a credible marketing agency, such as Marketing Choices, will provide insight into the ins and outs of digital marketing. You can understand the trends, how to market your company’s product or service, and how to target a specific demographic. Knowing your target audience is the first step to a successful campaign. However, targeting them digitally is another obstacle to tackle. Luckily, Marketing Choices recognizes this challenge and is motivated to find these answers alongside you!

What is SEO, and Why is Integrating It Into Your Marketing Strategy Beneficial? 

Employing SEO within your business is very valuable when starting your digital marketing journey. SEO is a process that utilizes your company’s website content to improve its overall online presence. It’s a strategy many digital marketers use to gain more traffic to a company’s advertisement, social media platform, or website. This strategy is particularly popular on Google. If you are considering investing in a digital campaign for your company, using SEO keywords is critical. If your company’s website is one of the first that a consumer sees, brand awareness is now established. If you integrate this with new customers, it can lead to more traffic to your website and, ultimately, more sales. The success of your advertisement or campaign determines your return on investment (ROI) in this aspect of marketing. 

Foundational Aspects of the SEO Strategy and its Benefits

Before committing to the SEO keyword strategy, it is important to know every aspect. SEO allows you to target your company’s advertisements and campaigns to a specific group of people. This is called geotargeting. More specifically, geotargeting allows you to create specific advertisements solely based on your consumer’s geographic location. This process allows you to be extremely specific about where your target audience is located. It is also helpful to know the demographics of your average consumer. This may include how old they are, their gender, and what they are interested in purchasing. In addition, marketing your company in a specific area can draw more traffic to your website. If you have a Brick-and-Mortar (B&M) store, there is also a chance you will see more foot traffic. Utilizing geotargeting can also be a resulting factor in you receiving a better ROI. 

Similar to geotargeting, geo-fencing is another aspect of the SEO strategy. Geo-fencing is the process where a consumer’s phone connects to products or services in real-time. Typically, geo-fencing commences once a consumer crosses a boundary. In other words, if one’s phone is connected to a WIFI router or radio frequency, the consumer is automatically shown the advertisement. This is a more challenging strategy, but if done correctly, can be extremely useful to a company’s marketing strategy. 

Both geotargeting and geo-fencing go hand in hand, which is why it is beneficial to know both. Knowing how to use each of these factors can help make your online advertisement or campaign a successful project. 

How to Use Geotargeting in Your Next Marketing Strategy

Although it may seem like a challenging concept, geotargeting can be simplified. There are three key ways to start implementing geotargeting into your online marketing strategy. These include:

  1. Deciding on your ideal target audience 
  2. Use accessible tools, either through online marketing, direct marketing, or social media marketing.
  3. Create your advertisements

Starting the process of geotargeting may be the most difficult part, but you can do it. You do not have to do it alone. That is why using Marketing Choices can be very helpful. 

Learn More About the SEO Strategy and Beyond

If you are interested in learning more about the SEO strategy or other forms of online marketing, consider contacting Marketing Choices! Experiencing new ways to implement SEO within your advertisements or campaigns can be the factor that makes your business successful. If you would like to learn more, feel free to contact us at your earliest convenience. We are credible professionals who aspire to make a positive impact on your marketing journey. We look forward to speaking with you soon!

Resources: