Building a Holiday Social Media Strategy

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by

melissanmartinez
in
By Gargi Joshi 

With the holiday season in full gear, businesses and brands will begin to market their products and build brand awareness. Much of this is correlated with the holiday spirit, as the season offers a surefire way to connect with people. People love feeling welcomed, comforted, and are excited to engage with their community. The holiday season is all about being with those we love and sharing our appreciation for them. 

Appealing to audiences during the holiday season can be accomplished in many different ways. Social media is one of the most essential tools in making this happen. By utilizing the right campaign management platform, you can create a cohesive strategy for your business. At Marketing Choices, we can further help you craft the best social media strategy to meet your goals. We understand how crucial the holiday season is and can teach you the best practices to positively impact your business goals.

What to Look out for When Planning a Successful Holiday Season 

While building a social media strategy, there are many things to keep in mind. Tracking audience engagement can help you figure out how to boost your website interaction. Keep an eye on your website engagement by monitoring::

  • KPI or Key Performance Indicators – Setting up milestones or goals for your business at different points during the holiday season is essential. Milestones like increasing customer engagement, new customers, or profit. This way, you can track your progress and make sure your social media strategy is working. 
  • CPA or Cost per Acquisition – Understanding how much it would cost to turn a viewer into a paying customer can look different for the holiday season. 
  • Conversion tracking – This is important for data analysis. Conversion tracking essentially helps you understand what happens after the customer clicks on your content. This is useful in calculating your conversion rate, or what percentage of people interact with your marketing. Google Analytics is a tool you can use to accomplish this. It’s important to see how potential customers are browsing your products so you can focus on the parts they linger the most on. 
  • CTR or Click-Through Rate – Monitoring the percentage of people who click on an ad while viewing a website or scrolling through social media is helpful. It allows you to understand how effective an ad is at capturing the audience’s attention. 
  • A/B testing – By utilizing A/B testing, you can figure out what images, headers, word choice, etc. work with your marketing. A/B testing is a method that compares two different emails to see which one has done better. There can be multiple variations of the email where small things are changed to see its performance. 
  • ROI or Return on Investment – All of your efforts towards marketing contribute to your ROI. ROI is determined by comparing the cost of your investment vs your actual profit. Paid advertisements, A/B testing, and other investments are things to include in your investment cost.

Keeping all of these in mind while analyzing various stages of your strategy may help you find the most effective marketing strategy. 

 Advertising Online Through Influencers

Once you can pinpoint your estimated investment and create a system to keep track of your goals, plan your outreach. There are many potential angles you can take when going about the holiday season. One of these is utilizing influencer marketing.

Influencer marketing is a great way to extend your business effort to people. Influencers have a community within their followers and can advertise your products to a wide audience across the web. If you reach out to some influencers and negotiate a brand deal, this can greatly improve your outreach. Their followers will be able to see your product and determine if it is a good fit for them. Audiences have a level of trust with an influencer. Building trust with an audience offers your brand credibility. 

A useful strategy to approach influencer marketing is to create holiday-specific campaigns. This can mean appealing to specific colors, motifs, characters, flavors, and more. Consumers and followers are likely to respond to the of the communities they follow. This is crucial in the beginning stages of your holiday social media strategy. It allows you to see what works best and maintain that upward trajectory. Therefore, it is important to reach out to influencers that reflect the business and will appeal the most to an intended audience. 

Making a Lasting Impression during the Holiday Season with Marketing Choices

Once the holiday season is over, you will be able to look over how your marketing campaigns did. Looking into your ROI, ad campaign measurement, attribution modeling system, and conversion rate will tell you how you’re performing. You can calculate and figure out how effective your digital marketing is. If your campaign is successful, this will be reflected in your profit and user engagement. Once you have built your report, you will have a clear layout of the success of your efforts. 

At Marketing Choices, we offer our services in implementing the best business and marketing practices for you. Through our marketing expertise, we can help you create a cohesive plan that hits all your business goals. We can assist in understanding marketing as a whole, creating a structured holiday marketing campaign, and maintaining organization. Contact us today at Marketing Choices if you have any questions or need any marketing assistance. 

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