By Hope Koonin
If you are looking to increase holiday traffic physically or online, let Marketing Choices help. This comprehensive guide will tell you all you need to know about applying geofencing to holiday SEO. Geofencing is a way to virtually lay out a boundary or ‘fence’ around a location. When someone enters that boundary, your holiday paid advertising pops up—and continues to appear weeks after the customer leaves. Geofencing is a great way to draw in and retain local customer bases. Familiarity with your local base means you can combine geofencing with local SEO for holidays to boost your sales.
Using Geofencing to Find Best Practices for Holiday SEO
By catering to your local audience, geofencing can be a cost-effective tool for holiday campaigns. If you know about a nearby holiday-relevant event or competitor’s store, you can set your fence around these locations. Your advertisements may reach customers who likely share interest with your product, which can boost holiday conversion rate optimization.
You can also apply geofencing online. For example, you can apply geofencing to words included in online material a customer reads. This is called keyword targeting. When using this process, you might build a bank of keywords, and someone reads multiple articles that include those words. That person may then see your relevant holiday advertisements on Google Ads. You can also unite online and physical location by targeting location-based searches.
To run an effective geofencing campaign, you will need to decide on a location and size for your fence. You will also need to work out the way that entering or exiting your boundary will affect the ads. If you want to attract repeating customers, you can include time-sensitive ads, such as promotions or discount offers. You can also ensure that customers continue to receive ads after leaving the boundary. After you decide these two things, you should figure out what audience you want to market to.
Maximize your customer’s holiday user experience by making it easier for them to find you. The more you know about your audience, the better. If you’re looking to increase foot traffic, figure out who frequents your area. Where do their interests and time align with your product and store? Your boundary size should also not be too large, or you may risk de-specifying your audience. Consider the walkability or drivability of your location. When you know your audience, you can find an angle to center your ads around.
Online Holiday Marketing Tips with Geofencing
If you’re looking to increase online sales, consider hiring someone like Marketing Choices to find relevant, effective SEO keywords for e-commerce. Undergoing holiday keyword research may increase chances for you to reach more people. When you apply the results to keyword targeting, you make it easier for the right customers to reach you. For example, applying researched keywords to on-page holiday SEO such as tags can help you claw through algorithms. Narrowing your field through keywords and applying it to areas like holiday social media marketing can increase your effectiveness.
Along with marketing through ads, your website and other engagement venues may also influence a customer’s choice. Holiday website optimization, especially holiday website speed optimization, is important to keep in mind. Making your website’s layout easy to navigate may make it easier for a customer to complete a sale. Decreasing load time, especially during times of high traffic, may also help to diffuse customer frustration. With many customers using smartphones to complete holiday shopping, don’t neglect holiday mobile optimization, either! Any visual holiday touches, as well as the regular layout, should be easy to navigate on a mobile device. Improving these features are an important part of technical SEO for holidays and can boost your search engine rankings.
Holiday Content Marketing and Measuring Campaign Performance
Geofencing is a great resource you can use to cater to repeat customers. When a customer visits a store or website, you can offer a discount or an email list invitation. By taking advantage of holiday email marketing, you can continue to reach and remind customers of your products.
Once you finish a campaign, measuring and analyzing your performance can only help you. Through the data acquired by geofencing, you can learn specific, usable data. For example, you can identify the time of day that customers click on ads or enter your store. This can help you determine when to launch ads in future campaigns for maximum effectiveness. You can also view the percentage of customers who enter your store after seeing or clicking on an ad. This data helps you assess effective advertising methods and consider which to continue pursuing. By measuring your results, you can also recognize your campaigns’ success in terms of the audience you were targeting. If you attracted a small number of customers, but increased your target audience, your campaign may still be successful. You can tailor future campaigns to fit specific customer types or items you believe could interest your base.
Increase Holiday Traffic Through Geofencing
Whether marketing for a business, running your own, or simply trying to get your content out there, consider geofencing. With high competition around the holidays, geofencing might give you the edge needed to achieve your holiday marketing goals. If you’re looking to experiment with geofencing, or are interested in practices for holiday SEO, Marketing Choices can assist. Contact us to learn more about the services Marketing Choices provides.
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