The Role of Google Business Profile in 2025 SEO

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Lea Reiner
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Google Business Profile in 2025 SEO.

The Role of Google Business Profile in 2025: A Guide to Local SEO Success

By Brendan Finegan

A Google Business Profile (GBP) is an excellent and effective way to boost the online presence of your business. Even within a local community, it can be easy to get lost in a crowded field of GBP’s. You want to make sure your business stands out and uses GBP for foot traffic. A strong Google Business Profile in 2025 is essential to stay relevant in today’s competitive era of SEO utilization and management. Whatever tactic you implemented in 2024, or even earlier this year, may be outdated and inefficient.

Marketing Choices has a team of highly qualified marketing professionals to help you with your Google Business Profile needs. Having a GBP is not as simple as typing location information and hoping customers notice you. Plenty of evidence-based Google Business Profile marketing approaches can generate foot traffic to revenue. Your business does not deserve to be wasted on lackluster, uninspired GBP. We want to give you strategies to enhance your local sales and foster a sense of community.

What is a Google Business Profile?

In simple terms, a Google Business Profile is important information people see when they search your business. Think of it as a personalized social media profile page for your business. When customers view your GBP, they should understand what your business is, your operation hours, and the values you stand for. There should be a sense of excitement that motivates customers to make purchases at your local stores.

As stated before, it is not enough to have only surface-level information. An underwhelming GBP will only have passive scrollers looking at it. With Marketing Choices, we can give you the tools to create GBP for local SEO. A business without an effective SEO may seriously lack an identity for community engagement.

The Essentials for Google Business Profile Optimization

Although there are ways to enhance your Google Business Profile, there are basics that you should start with. Starting with the minimums for a GBP can ensure that your business will be ready for complex implementations of Google Business Profile for small businesses. Setting up your GBP with Marketing Choices can help you prepare for long-term success.

Your GBP should have an accurate name for your business, address, and phone number. Making sure you constantly update your profiles will ensure your potential clients are well-informed to make future purchases. You may be shocked at the number of GBP’s with inaccurate addresses and account information. These GBP’s quickly fall into a sea of unnoticed Google searches. Customers need the most up-to-date information on where to go and who to call with questions.

Be SEO Effective With Your Google Business Profile

How to optimize GBP should be the central inquiry that pumps life into your marketing approach. Local SEO trends in 2025 will be a dominating factor in improving the search visibility of your business. Collaborating with Marketing Choices can assist with using local search optimization to have a competitive edge.

A local SEO strategy can keep your business at the forefront of Google searches. Keeping your information up-to-date and accurate will increase your business appearing in local search results. Investing in a better local ranking with Google can ensure your SEO practices are used best.

Utilize Proper Google Business Profile Categories

Google offers plenty of effective and pragmatic categories for your Google Business Profile. A business profile is used to inform your customers what your business does. When your future clients have a better understanding of what your business does, they will be more likely to act. You can select specific categories and edit them as needed. There are also AI assistants that can quickly answer questions and help resolve account issues.

Google Business Profile Advanced Features

There are specialized and unique features your business can use to improve your profile and gain more views. The advanced features for your Google Business Profile can set you apart from your competitors. Your local SEO strategy can benefit from a more personalized approach. Some of the features Google offers include:

  • Creating a Business Profile ID that can be shared and identified with Google.
  • Manage automated calls and texts from Google to keep information up to date.
  • If you have multiple businesses, use store codes to stay organized.
  • Add labels to organize your profiles and store codes in a bulk upload spreadsheet.

You can also create and manage posts for Google Business Profile. These posts should foster a sense of community for your Google Business Profile for small businesses. To keep your products or services relevant, you should constantly be displaying updates for your customers. Your posts can have announcements, offers, and event details on maps or the search engine. Use Google Maps optimization and GBP posts to promote sales, specials, and news.

Customers will feel more engaged when you post photos and videos for them to view. Marketing Choices can show you how to use the updates and overview tabs of your business profile. Various posts will keep customers interested and give them a sense of belonging with your business. Featured posts can be linked to your social media accounts so that consumers can be redirected to more pages featuring your business.

Cultivate Community Engagement with Google Business Profile Q&A

A direct line of communication for your potential clients will make them feel heard and valued. Your customers can use the Q&A section of your GBP to ask questions about your business, product, or service. Your business can easily provide answers or feedback at a timely rate. Stay on top of your Q&A section because answering older questions will make your business appear unattentive. The Q&A section is an exciting way to allow user-generated content to be a part of your client experience.

Allow Customer Reviews on Your Google Business Profile

With Marketing Choices, we can help you with strategies to manage customer reviews. Feedback from consumers is a direct and meaningful method to gain insight into market trends. Your review section should be easily accessible so customers know their voice matters. When a customer reviews, you should celebrate positive feedback with them. There can be rewards and offers to incentivize clients to leave and share reviews.

If a customer posts an unfavorable experience, use this as an area for refinement. Always reach out to clients to make sure they feel heard and understood. You can offer refunds or discounts on future purchases. Having a team for your business to monitor trends in customer reviews can help with performance measurements. 

Contact Marketing Choices for an Improved Google Business Profile

Google has plenty of rules and guidelines for Google Business Profiles that can be another factor to manage. Marketing Choices wants to be a part of your team to stay on top of Google Business Profile updates. We do not want you to fall behind in today’s hyper-competitive market of SEO utilization. Contact us to develop your local SEO approach and to cultivate a passionate community. 

Sources:

“Create & Manage Posts on Your Business Profile – Google Business Profile Help.” Google.com, 2019, support.google.com/business/answer/7342169?hl=en. Accessed 20 Sept. 2025.

“Guidelines for Representing Your Business on Google – Google My Business Help.” Google.com, 2019, support.google.com/business/answer/3038177?hl=en.

“Improve Your Local Ranking on Google – Google My Business Help.” Support.google.com, support.google.com/business/answer/7091?hl=en.

“Manage Your Business Category – Google Business Profile Help.” Google.com, 2019, support.google.com/business/answer/7249669?hl=en#zippy=. Accessed 20 Sept. 2025.

“Manage Advanced Profile Settings – Google Business Profile Help.” Google.com, 2019, support.google.com/business/answer/10737668?hl=en. Accessed 20 Sept. 2025.