By: Brendan Finegan
The holiday season is a fast-paced time of family gatherings and last-minute purchases. Gleeful festivities can go by quickly, and people can start a new year in the blink of an eye. Many family members feel regretful when they are too busy stressing about gift ideas. The holidays are supposed to be a fun, meaningful experience for people to spend time with loved ones.
When creating your holiday social media strategy, Marketing Choices advises you to think about the timeliness of every post you display. Your shoppers want an impactful memory with every purchase they make, whether online or in-person. With careful, calculated, and curtailed social media posts, you will ease your customers’ minds as they navigate the holiday season. Your social media marketing for holidays should start right now, go through Black Friday, and continue beyond the new year.
Start With a Holiday Social Media Timeline
Every seasonal digital marketing advertisement campaign needs to have an effective timeline planned out. Determining which social media posts to show your target audience will enhance your marketing strategy. Social media marketing for holidays is time-sensitive, and your content can generate more foot traffic depending on when viewers see it. Some companies start their holiday advertising plans as early as late summer, but Marketing Choices can help develop an ad strategy during November.
A seasonal content calendar will be your guiding compass during your marketing advertisements. Following the natural market demands of your target audience will help maximize the efficiency of every post you create. Customers want relevant social media content that will help lessen the burden and stress of holiday shopping.
Awareness campaigns should be launched no later than a few weeks before Thanksgiving. This allows your advertisements to settle with consumers and to build their shopping desires. A teaser phase allows your customers’ anticipation to eventually manifest in real-time sales. Contacting Marketing Choices before the end of November allows your marketing team enough time to implement their e-commerce strategy.
Peak sales promotion should be completed within a week of Black Friday and Cyber Monday. Your Cyber Monday social strategy should offer plenty of promotions and exceptional sales for potential customers. Even after the rush of post-Thanksgiving shopping sprees, your social media team cannot miss a beat in the holiday season. You will have to prepare for late December holiday spenders and establish new year customer loyalty.
Keep Your Holiday Social Media Campaigns Rolling Into the New Year
The month of December will limit the spending of your customers before the holiday season concludes. Maximizing holiday sales on social media involves reassuring customers that it is not too late to complete their holiday shopping. Deals and blowout sales can keep customers focused on their never-ending checklist of gift ideas. Your marketing team will have to monitor peak sales promotion trends right before the end of December.
Once the new year starts, your holiday advertising campaign should continue. Although the major end-of-year holiday season is over, there may be plenty of inventory for you to sell. Promotions and newsletters can keep your target audience engaged and motivated for more holiday shopping. Customers can sign up for special offers once the new year begins to keep them returning to your stores.
The Three Content Pillars of Holiday Social Media Ads
There are three essential factors to consider when developing your holiday social media content ideas: promotions, goodwill, and user-generated content (UGC). Each provides a firm foundation for your social media holiday advertisements. Different types of content require unique and dynamic attention between your marketing and social media teams.
- Promotional Content: Promotions provide the necessary groundwork for your social media advertisements to take off. Marketing Choices suggests producing at least a few weeks worth of promotional content before Black Friday and Cyber Monday. December is also crucial to producing content for sales and special offers.
- Goodwill Content: To make your content more personable, you can show some behind-the-scenes production. Shoppers will have a stronger sense of belonging when they feel like they are a part of your business’s holiday spirit. Short-form video advertisements posted on social media will make your company a part of your customers’ community.
- User-generated Content: Allowing your clients to connect with your business and products is one of the most essential parts of your advertising strategy. Your social media team should oversee content produced by customers for your online platforms. UGC can get your customers involved in the promotional process of your ad campaigns. Customer reviews, photos, and contests can showcase your products and get consumers excited for holiday shopping at your store.
Maximize Online Visibility For Your Holiday Social Media Advertisements
Search Engine Optimization (SEO) will guide you to successful social media advertisements. Marketing Choices has highly qualified professionals to help you identify and utilize effective keywords. Up-to-date SEO words will keep your business visible when customers search for words related to your products. Some Black Friday Social Media tips are to tie SEO with early promotions and to connect keywords with exceptional content.
Measure Your Holiday Social Media Ad Campaign Success
Having metrics to measure the impact of your social media holiday ads will help determine next steps for your marketing team. Key Performance Indicators (KPIs) can show you which parts of your social media ads were successful and what areas need to be refined. Constantly measuring the efficiency of costs per click will save money as the holiday advertisement season progresses. There is plenty of KPI software to use, so let Marketing Choices help determine which one is the most effective for your needs.
Data banks used by your marketing and social media teams can store information regarding online views, customer feedback, and SEO. This will help you measure market trends to best fit your customers’ evolving holiday needs. With KPI, you can also improve customer service engagement as the shopping season peaks throughout December. Tensions may be heightened for consumers, so have ways to monitor customer interactions. Special promotions may be effective if customer dissatisfaction with a shopping experience exists.
Contact Marketing Choices to Develop Your Social Media Strategy For This Holiday Season
The holidays are a special time for your customers to celebrate with their families and show compassion by giving gifts. Many people may feel overwhelmed by the holiday season, and the thought of fulfilling others’ shopping needs can be daunting. With social media engagement, you can give your customers high-quality promotions for their shopping needs. Contact us to implement your social media strategy for a heartfelt, holiday-spirited season.
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