Year-End Review: Evaluating Your 2025 Marketing Success

By: Brendan Finegan

With the year 2025 coming to an end, it is never too early to evaluate your marketing strategies for 2026. The new year should bring excitement and optimism for your business. It is a time to refine previous ideas and to implement new approaches. Being bold in 2026 should be supported by data-driven and pragmatic decisions.

Having a helping hand from Marketing Choices can keep you competitive once the new year rolls around. 2025 is going to end quickly, so you want your marketing team to be equipped with proper Return on Investment (ROI) knowledge. Sometimes all you need is a fresh set of eyes to look over your marketing plan for next year.

Realign Your Marketing Goals

Whatever you implemented in 2025 may no longer be effective. Although this may come off as a frightening reality for unprepared businesses, Marketing Choices can equip you with relevant and timely feedback. Redefining your business goals is an opportunity for your marketing team to get creative. Being able to distinguish successful goals from poorly implemented strategies will keep your business fresh and innovative.

Key Performance Indicators (KPIs) will be necessary to see what worked in 2025 and where you will need to readjust. Goals do not need to wait every year to be evaluated. In fact, marketing goals need constant attention and nurturing. Subgoals that last quarterly or monthly can keep long-term visions focused and effective.

Review Marketing Channel Performances

Once the new year arrives, you should already be prepared with which social media platforms are going to be useful. Defining your target audience will help you determine the best online platforms to use. Marketing Choices recommends measuring cost-per-click when it comes to evaluating your SEO strategies.

Consistent SEO review is essential to stay noticed within a competitive field of rival businesses. Not only do we have ideas for SEO implementation, but we can also help identify relevant keywords. Effective SEO words can make a significant difference in how frequently your paid ads are seen.

SEO marketing also needs to be supported by high-quality content. Keywords should be naturally integrated into your writing to highlight the specific and unique features of your business. SEO is like a flashing lighthouse leading your customers to competitive advertisements. 

Utilize Marketing Financial Metrics

There can be many marketing terminologies that are difficult to keep track of. Marketing Choices helps make sure you are on the right path with your marketing metrics. Just like in 2025, you will need financial measurements that support your marketing approach. 2026 is the perfect time to reassess which financial metrics generated webpage views into sales and revenue. Dedicate your marketing attention to analyzing some key financial metrics before the end of the year.

• Customer Lifetime Value (CLV): Think of CLV as the longevity that you establish with your customers. Be prepared to ask yourself some critical questions regarding if you had long-term contact with recent and potential consumers. Were you sending out opportunities for membership programs and deals via newsletters? Did you allow customers to leave honest and constructive feedback? These can help guide the winds of your marketing sails in 2026.
• Customer Acquisition Costs (CAC): Heading into 2026, you should know how much it costs to gain a new customer through advertisements. This can give your marketing team an idea of where to reduce spending in your 2026 marketing approach. CAC is calculated by dividing money spent on marketing and sales by new customers. Be sure to assess CAC for a specific timeframe to ensure accurate and useful calculations.
• Return on Marketing Investment (ROMI): No matter what time of year it is, you need to make sure dollars spent on ads are efficiently converted into revenue. ROMI will be one of the KPIs that your marketing time needs to assess and analyze in 2026. Every marketing campaign you implement should compare the revenue you gathered with the costs you incurred. You can take ROMIs from months and quarters in 2025 and see where dollars spent created in-person and online sales.

Keep Data at the Heart of Your 2026 Marketing Approach

Data is always evolving throughout the year, quarterly cycle, and day. The more accurate you are with your data analysis, the more likely Marketing Choices can help with evaluating ROI and KPIs. Utilizing high-performing software can keep your marketing budget data from overspending. Reviewing budget plans from 2025 will help justify spending in 2026. Having an idea of where dollars can be used more efficiently will keep your marketing strong at the start of the new year.

Contact Marketing Choices to Start Your 2026 Marketing Today

Being planned and prepared is a wonderful feeling heading into the new year. A clear vision can make all the difference with a marketing campaign and advertisements. It can be easy for marketers to become complacent with what worked in 2025. Our team at Marketing Choices can help you stay on track with your marketing goals. Stay ahead of the game and contact us to prepare yourself for a successful 2026 marketing campaign.