Author: MarketingChoices
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The Role of AI in Paid Advertising Campaigns
The Role of AI in Paid Advertising Campaigns By Gargi Joshi Artificial intelligence is a modern-day technology that can feel so unknown and inapplicable to marketing. Writing off AI as something that might not be necessary to you is easy. However, AI has many benefits, and it can be crucial to your brand in more…
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Video Content Domination: How to Maximize Social Media Engagement
Video Content Domination: How to Maximize Social Media Engagement By Gargi Joshi Whether you are a content creator, a social media manager, or simply a business owner, video content is key. Video content builds platform and community while simultaneously promoting your vision in a way that brings your audience together. Video content has become a…
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AI and the Future: Digital Marketing & Language Models
By Helena Goos Large Language Models (AI) and Text-to-Image Models (AI Generated Imaging) are a connection of complex learning models. They utilize massive amounts of data in order to create a response that best fits the prompt. AI and AI Generated Imaging are great tools, but in no way replace human generation. That being said,…
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The Importance of Customer Experience: How to Delight Your Customers
By Tyler Newhouse Understanding Customer Experience Your customer’s experience is crucial to your brand’s reputation. Customer experience involves every interaction the customer has with any part of your business. This can include interactions with employees, managers, and engagement with your company website. It also involves the customers’ experience with your brand. Not only does the…
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