Author: Lea Reiner
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Planning Your 2026 Paid Advertising Budget
Planning Your 2026 Paid Advertising Budget By: Brendan Finegan A 2026 advertising plan needs to accommodate multiple layers of costs, social media channels, and marketing content. It can be a lot to manage, and sometimes business owners are unsure of where to start. Having an idea of where you want your paid ads to land…
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Year-End Review: Evaluating Your 2025 Marketing Success
Year-End Review: Evaluating Your 2025 Marketing Success By: Brendan Finegan With the year 2025 coming to an end, it is never too early to evaluate your marketing strategies for 2026. The new year should bring excitement and optimism for your business. It is a time to refine previous ideas and to implement new approaches. Being…
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Using Geofencing in Paid Ads for Holiday Campaigns
Using Geofencing in Paid Ads for Holiday Campaigns By: Brendan Finegan When it comes to holiday advertising, your campaign will need precision and purpose. Each social media view you get should be for potential customers within certain regions. Accurate PPC (pay-per-click) location targeting will give your business an extra boost during this competitive holiday season. Geofencing…
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SEO for the Holidays: Optimizing Your Website Traffic
SEO for the Holidays: Optimizing Your Website Traffic By: Brendan Finegan With the holiday season quickly approaching, SEO managers may find themselves just as panicked as seasonal shoppers. There always seems to be a never-ending checklist for an effective holiday marketing campaign. You want to ensure your SEO team delivers a meaningful online user experience.…
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Building a Holiday Social Media Strategy
By: Brendan Finegan The holiday season is a fast-paced time of family gatherings and last-minute purchases. Gleeful festivities can go by quickly, and people can start a new year in the blink of an eye. Many family members feel regretful when they are too busy stressing about gift ideas. The holidays are supposed to be…
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