Category: Editors
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Stop Writing for Robots: How Editorial Quality Drives 5X Conversion Rates
Stop Writing for Robots: How Editorial Quality Drives 5X Conversion Rates. By: Eve Jacobson With the rise of AI-generated writing, the digital landscape has been flooded with content written specifically for the algorithm. The oversaturation of low-quality content has lowered overall engagement for many websites, with users struggling to find credible information. As a result,…
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How Google’s Latest Updates Will Affect SEO in 2025
How Google’s Latest Updates Will Affect SEO in 2025 By Brendan Finegan The SEO landscape is a competitive field of technological efficiency for business owners. Some can navigate the landmine of SEO keywords comfortably and with ease. Others have a difficult time discerning effective words from wasteful search engine results. Every keyword businesses use makes…
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The Importance of Alt Text and Image Optimization for SEO
The Importance of Alt Text and Image Optimization for SEO By Gargi Joshi There are many essential components to creating a successful business. Much of it can boil down to the right formula for making your brand visible. User engagement and increasing visibility are crucial components. Search engine optimization can be useful when creating a…
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How to Craft the Perfect Social Media Caption for Engagement
How to Craft the Perfect Social Media Caption for Engagement By María Gil De León Marketing is a form of storytelling. Through it, you convey compelling information to sway the consumer into engaging with your product or service. Social media is one of the best mediums through which you can market and increase the reach…
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Janeen Mathisen
Janeen Mathisen has spent the last three years content editing everything from business blogs, emails, and articles about proper dumpster usage. She loves the Oxford comma and her pet peeve is comma splices. She lives in Chicago, Illinois, and loves spotting typos in her free time. Marketing Choices Portfolio
marketingchoices.com 