Category: social-media

Optimizing Your Paid Ads for Summer Campaigns By Madison Williams As the temperatures rise, so does the opportunity to capture a summer audience with the right paid advertising strategy. Summer paid ads should reflect the shift in user behavior, highlighting themes of vacation, outdoor fun, and relaxation. Whether you’re targeting travelers, students on break, or…

Location-Based Marketing: How to Reach a Targeted Audience By Gargi Joshi Whether you are a business owner, a marketing professional, or a content creator, the digital space is an essential tool. Digital outreach and using technology to target specific audiences are great ways to build a community around your brand. People often seek a sense…

Creative Geotagging Ideas for Tourism and Travel Brands By Brendan Finegan Traveling is a special and wonderful experience. When someone embarks on a new journey, they are filled with a unique excitement and awe. Being a tourist allows people to gain a new sense of community, understand cultures, and see how different the world is.…

SEO Trends: What to Focus on This Summer By María Gil De León With the heat of the summer approaching right, it is time to optimize your content to fit this seasonal change. Search engine optimization (SEO) trends adapt to seasonal digital shifts. That is why it is essential to realign your marketing strategies to…