Category: social-media
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SEO Trends: What to Focus on This Summer
SEO Trends: What to Focus on This Summer By María Gil De León With the heat of the summer approaching right, it is time to optimize your content to fit this seasonal change. Search engine optimization (SEO) trends adapt to seasonal digital shifts. That is why it is essential to realign your marketing strategies to…
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Using Geotagging for Events: Increase Attendance and Awareness
Using Geotagging for Events: Increase Attendance and Awareness By Gargi Joshi One of the best aspects of living in a community is exploring local events, businesses, and shops. Exploring can become such an integral part of a person’s social experience. Local businesses and events within a specific community can bring joy and happiness to a…
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The Importance of Alt Text and Image Optimization for SEO
The Importance of Alt Text and Image Optimization for SEO By Gargi Joshi There are many essential components to creating a successful business. Much of it can boil down to the right formula for making your brand visible. User engagement and increasing visibility are crucial components. Search engine optimization can be useful when creating a…
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How to Craft the Perfect Social Media Caption for Engagement
How to Craft the Perfect Social Media Caption for Engagement By María Gil De León Marketing is a form of storytelling. Through it, you convey compelling information to sway the consumer into engaging with your product or service. Social media is one of the best mediums through which you can market and increase the reach…
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Paid Ads on a Budget: Maximizing ROI for Small Businesses
Paid Ads on a Budget: Maximizing ROI for Small Businesses By Gargi Joshi As a small business owner, you may be thinking about maximizing your reach and gaining more traction. It is natural to feel confused about where to begin. There are so many ways to target engagement and build awareness about your brand. Making…
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