Category: social-media
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The Importance of Alt Text and Image Optimization for SEO
The Importance of Alt Text and Image Optimization for SEO By Gargi Joshi There are many essential components to creating a successful business. Much of it can boil down to the right formula for making your brand visible. User engagement and increasing visibility are crucial components. Search engine optimization can be useful when creating a…
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How to Craft the Perfect Social Media Caption for Engagement
How to Craft the Perfect Social Media Caption for Engagement By María Gil De León Marketing is a form of storytelling. Through it, you convey compelling information to sway the consumer into engaging with your product or service. Social media is one of the best mediums through which you can market and increase the reach…
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Paid Ads on a Budget: Maximizing ROI for Small Businesses
Paid Ads on a Budget: Maximizing ROI for Small Businesses By Gargi Joshi As a small business owner, you may be thinking about maximizing your reach and gaining more traction. It is natural to feel confused about where to begin. There are so many ways to target engagement and build awareness about your brand. Making…
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Building SEO Strategies for Small Businesses
Building SEO Strategies for Small Businesses By Josie Mae Mitchell Search engine optimization (SEO) is essential for growing your small businesses. Through utilizing SEO, you can increase traffic to your website and businesses without paid advertising. SEO involves strategically inserting keywords in your content that you know your target audience will search for online. Utilizing…
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Understanding Geotagging on Social Media Platforms for Local Impact
Understanding Geotagging on Social Media Platforms for Local Impact By Josie Mae Mitchell Most forms of social media allow you to add a geotag, or location tag, to your posts. A geotag is simply a visible addition to your post that assigns it a location. By adding a geotag, you are telling your audience a…
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