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By: Brendan Finegan The holiday season is a fast-paced time of family gatherings and last-minute purchases. Gleeful festivities can go by quickly, and people can start a new year in the blink of an eye. Many family members feel regretful when they are too busy stressing about gift ideas. The holidays are supposed to be…

Maximizing Black Friday and Cyber Monday Paid Ads By Brendan Finegan The season of holiday festivities and family get-togethers will be here before you know it. Black Friday and Cyber Monday are highly competitive advertising and consumer spending times. Many markets are trying to push into the post-Thanksgiving rush of customers and the online clicks…

How to Measure the Success of Your Paid Ad Campaigns By Brendan Finegan Measuring the impact of your advertising campaigns is essential for the survival of your business. An exceptional marketing campaign can be dramatically improved with data-driven analytics. Your ad campaign performance metrics should demonstrate a direct conversation from advertisements to profits.  To set…

The Role of Google Business Profile in 2025: A Guide to Local SEO Success By Brendan Finegan A Google Business Profile (GBP) is an excellent and effective way to boost the online presence of your business. Even within a local community, it can be easy to get lost in a crowded field of GBP’s. You…