Adoptive Parent Training eLearning Series: What Is It and How Can I Find It? Archives -

Stop Generic: How to Define Your Brand Voice with a Strategic Editorial Charter

By Mariyah C. Harvey Welcome to 2026, where all digital platforms are flooded with AI-generated content. It’s time to stop generic approaches and stand…

Google Ads Copy That Converts: 4 Editorial Best Practices You Can’t Ignore

By Nancy Flores When dealing with Google Ads, every character counts. Recently, there has been a shift towards Responsive Ads (RSAs) and AI-driven bidding.…

The E-commerce SEO Checklist for Colorado Retailers: Boosting Product Page Authority

Agency: Marketing Choices By Brendan O’Brien Navigating the Colorado market can feel like a rocky path. A state with such a unique landscape…

The Psychology of Clickable Copy: 5 Editorial Rules for High-Converting CTAs

By Mariyah C. Harvey. Readers consume content, nod along, then leave, so most calls-to-action fail quietly. The problem rarely involves design. Instead, it lives…

How to Outrank the Competition on Google Maps in Fort Collins: An SEO Guide

By Brendan O’Brien Fort Collins is a unique market with a lot of opportunities for growth. From the “Old Town charm” to the college…

From Draft to Delivery: Marketing Choices’ 7-Step Editorial Vetting Process

By Brendan O’Brien This era of content creation is often quantity-over-quality. Generative AI allows editorial content to be produced in large numbers in a…

Local SEO Pain Points: Why Your Google Business Profile Needs an Audit Now

By: Nancy Flores Relieving Your Content Pain Points In today’s multi-channel system environment, creating a great blog post is only a part of the…

The Hidden Cost of DIY Marketing (& When to Hire a Marketing Company)

By: Eve Jacobson Many small businesses prefer to promote their organization by themselves. On the surface, DIY marketing strategies may seem like the most…

The 4 Pillars of Brand Consistency: a Guide for Growing CO Businesses

By Emma Reiss At the turn of each new year, we often hear the saying, “out with the old, in with the new.” While…

Denver Digital Marketing Agency Secrets: 5 Fast Ways to Beat Local Competitors

By: Nancy Flores There are effective digital marketing strategies that local Denver businesses can implement to surpass their competitors. Some of the tactics include…

2026 Marketing Predictions: Where Should Front Range Businesses Invest First?

2026 Marketing Predictions in Colorado: Where Should Front Range Businesses Invest First? By Emma Reiss As we rush headlong into 2026, it is time…

Stop Writing for Robots: How Editorial Quality Drives 5X Conversion Rates

Stop Writing for Robots: How Editorial Quality Drives 5X Conversion Rates. By: Eve Jacobson With the rise of AI-generated writing, the digital landscape has…

The Ultimate Colorado Local SEO Checklist for Small Businesses

The Ultimate Colorado Local SEO Checklist for Small Businesses By Mariyah C. Harvey From the busy streets of Denver to the suburban houses near…

Geotagging in 2026: Future-Proofing Your Location-Based Strategy

Geotagging in 2026: Future-Proofing Your Location-Based Strategy By Nancy Flores In 2026, geotagging is the foundational signal for both search engines and social platforms.…

The Role of User Experience in SEO for 2026

The Role of User Experience in SEO for 2026 By Mariyah C. Harvey User expectations continue to rise in 2026, and search engines are…

Planning Your 2026 Paid Advertising Budget

Planning Your 2026 Paid Advertising Budget By: Brendan Finegan A 2026 advertising plan needs to accommodate multiple layers of costs, social media channels, and…

Year-End Review: Evaluating Your 2025 Marketing Success

Year-End Review: Evaluating Your 2025 Marketing Success By: Brendan Finegan With the year 2025 coming to an end, it is never too early to…

Using Geofencing in Paid Ads for Holiday Campaigns

Using Geofencing in Paid Ads for Holiday Campaigns By: Brendan Finegan When it comes to holiday advertising, your campaign will need precision and purpose.…

SEO for the Holidays: Optimizing Your Website Traffic

SEO for the Holidays: Optimizing Your Website Traffic By: Brendan Finegan With the holiday season quickly approaching, SEO managers may find themselves just as…

Building a Holiday Social Media Strategy

By: Brendan Finegan The holiday season is a fast-paced time of family gatherings and last-minute purchases. Gleeful festivities can go by quickly, and people…

Maximizing Black Friday and Cyber Monday Paid Ads

Maximizing Black Friday and Cyber Monday Paid Ads By Brendan Finegan The season of holiday festivities and family get-togethers will be here before you…

SEO and Content Marketing: A Perfect Pair

SEO and Content Marketing: A Perfect Pair By Brendan Finegan SEO and Content Marketing are the yin and yang to your advertising strategy. Without…

Mastering Geotargeting for Local SEO

Mastering Geotargeting For Local SEO By Brendan Finegan Location is everything when it comes to geotagging for local SEO. Being integrated into local searches…

How to Measure the Success of Your Paid Ad Campaigns

How to Measure the Success of Your Paid Ad Campaigns By Brendan Finegan Measuring the impact of your advertising campaigns is essential for the…

The Role of Google Business Profile in 2025 SEO

The Role of Google Business Profile in 2025: A Guide to Local SEO Success By Brendan Finegan A Google Business Profile (GBP) is an…

Using Geotags to Increase Brand Awareness

Using Geotags to Increase Brand Awareness By Brendan Finegan To remain relevant in a competitive field of social media, businesses must use tactics that…

Back-to-School Campaigns: Paid Advertising Tips

Back-to-School Campaigns: Paid Advertising Tips By Brendan Finegan The back-to-school season is an exciting and anxious time for students. Children are soaking in the…

Creating a Paid Advertising Funnel That Converts

Creating a Paid Advertising Funnel That Converts By Brendan Finegan A stellar product can be entirely wasted without the right advertising strategy. Businesses do…

Utilizing Geotagging for Brick-and-Mortar Stores

Utilizing Geotagging for Brick-and-Mortar Stores By Tracy Tran For brick-and-mortar stores, business competition can be tough in the modern era. In today’s landscape of…

How to Conduct a Social Media Audit to Improve Performance

How to Conduct a Social Media Audit to Improve Performance By Tulika Nerkar Today’s world has evolved into a fast-moving digital space, and social…

How Google’s Latest Updates Will Affect SEO in 2025

How Google’s Latest Updates Will Affect SEO in 2025 By Brendan Finegan The SEO landscape is a competitive field of technological efficiency for business…

Building Brand Loyalty Through Social Media

Building Brand Loyalty Through Social Media By Brendan Finegan Social media can extend human communication for marketers and businesses alike. People can use social…

Optimizing Your Paid Ads for Summer Campaigns

Optimizing Your Paid Ads for Summer Campaigns By Madison Williams As the temperatures rise, so does the opportunity to capture a summer audience with…

Location-Based Marketing: How to Reach a Targeted Audience

Location-Based Marketing: How to Reach a Targeted Audience By Gargi Joshi Whether you are a business owner, a marketing professional, or a content creator,…

Building SEO Strategies for Small Businesses

Building SEO Strategies for Small Businesses By Josie Mae Mitchell Search engine optimization (SEO) is essential for growing your small businesses. Through utilizing SEO, …

Understanding Geotagging on Social Media Platforms for Local Impact

Understanding Geotagging on Social Media Platforms for Local Impact By Josie Mae Mitchell Most forms of social media allow you to add a geotag,…

The Role of AI in Paid Advertising Campaigns

The Role of AI in Paid Advertising Campaigns By Gargi Joshi Artificial intelligence is a modern-day technology that can feel so unknown and inapplicable…

AI and the Future: Digital Marketing & Language Models

By Helena Goos Large Language Models (AI) and Text-to-Image Models (AI Generated Imaging) are a connection of complex learning models. They utilize massive amounts…

How to Build a Successful Marketing Team: Tips and Tricks

How to Build a Successful Marketing Team: Tips and Tricks By Gargi Joshi As a business owner, it is natural for you to want…

5 Marketing Trends to Watch in 2025

5 Marketing Trends to Watch in 2025 By Tyler Newhouse Understanding the Market in Today’s World Nowadays, hyper-personalization is implemented in virtually all major…

Navigating Local SEO For Small Businesses

By Olivia Howard Coto Are you interested in growing your small businesses online presence and seeking information on an effective marketing plan? Small business…

The Resurgence of In-Person Marketing: Why Feet on the Street Still Matters

By Rebecca Suarez Although the rise of digital marketing is a trend, it is not the only way to advertise your business effectively. Before…

Beyond the Click: Unlocking the Power of CPC Optimization

By Rebecca Suarez For business owners to maximize promotions for their product or service, learning the many different types of marketing is significant. In…

How to Maximize Your Local Reach with Pay-Per-Click Advertising

By Rebecca Suarez In today’s advertising world, there are many ways to promote your brand’s product or service within the business field. Whether that…

Unlocking the Power of A/B Testing: Optimizing Your Marketing Elements for Best Results

By June Lawhorn When you need to increase engagement, sales, or any metric of success, A/B testing is your go-to marketing strategy. At first…

The Efficiency of Personalization in Marketing

By Delanie Free In this day and age, customers often receive a high volume of marketing messages every day. But many of these advertisements,…

Boosting Your Small to Medium Business’ Efficiency with Marketing Automation

By Isabelle Bryan In today’s competitive business environment, it can be difficult for small- and medium-sized businesses (SMBs) to build an audience. Without an…

Conquering LinkedIn: Strategies for B2B Marketing Success

By Noah Abrams Businesses often deploy their marketing strategies on various platforms. And LinkedIn has emerged as one of the most resourceful outlets for…

Writing Headlines that Hook: Mastering the Art of Crafting Click-Worthy Headlines

By Sadie Fidler In today’s digital age, there are as many internet links as there are stars in the sky. Thinking about this can…

Level Up Your Marketing Strategy with Sponsored Content

Storytelling that Sells: Techniques to Craft Compelling Brand Narratives

By Isabelle Bryan It takes time and hard work to build your brand and get it in front of an audience. But focusing on…

A Day in the Life of a Marketing Specialist at Marketing Choices: Meet Our Communications Director

By Sarah Ford After working hard to build your brand, you may still have unmet marketing objectives and needs. Stepping into the world of…

A Day in the Life of the Editor in Chief of Marketing Choices

By Sarah Ford Life often leads people on various and unique journeys. In the case of Marketing Choices, the journey of our leadership has…

Meet Sarah-Marie Adamson: The Marketing Choices Director of Media Production

By Sarah Ford Within the marketing world, there are various avenues of production and creativity. Behind each avenue are inventive people who put in…

Meet Our Executive Marketing Assistant: Casey Hall

By Sarah Ford Behind every exceptional marketing agency or program is a team of diligent people. A team environment with unique individuals is a…

Armonie Sanchez

Armonie Sanchez is currently studying digital marketing at Southern New Hampshire University. Her concentration focuses on content strategy, social media marketing, and digital analytics.…

Kyrell Williams

Kyrell Williams is a communications major with a growing interest in writing, editing, and digital content. He has experience working with written material, focusing on…

Zaria Thornton

Zaria is a journalism student-athlete at Loyola Marymount University (LMU) and a creative writer. Zaria is passionate about storytelling in many forms, including articles,…

Liz Griffith

Liz Griffith is a junior English major at Appalachian State University who has experience in research assistance, writing content for clients, and collaboration with…

Emily Brakeman

Emily Brakeman is a soon-to-be graduate of Northern Arizona University, where she studies Marketing with minors in English and Music. With a creative mindset and…

Andie Lowney

Andie Lowney is working towards her BA in English & Creative Writing at Southern New Hampshire University. While her concentration is in screenwriting, she…

Payje Davis

Payje Davis is currently enrolled at Millersville University in Millersville, PA, where she is pursuing a double major in journalism and media arts production.…

Summer Nielson

Summer Nielson is a recent Creative Writing graduate from Southern New Hampshire University. A lifelong storyteller, Summer has spent recent years developing her debut…

Su Noe

Su Noe is a junior marketing student with a minor in graphic design at Christopher Newport University. She is eager to learn, adapt, and…

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