Tag: Intern article Eric
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Beyond the Blog: Diversifying Your Content Mix
By Eric Somarriba In today’s marketing landscape, there’s no shortage of avenues that can lead you to your audience. With so many mediums at your disposal and platforms to host your content, what you can do is virtually limitless. A common way to start out amidst all these options is through blogs. Blogs are a simpler method of reaching your…
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Common Marketing Mistakes and How to Avoid Them!
By Eric Somarriba In today’s highly competitive landscape, proper marketing is essential for finding success. No matter how good your product or service is, you still have to find and reach your potential customers. They need to know you’re out there, and they need to know why they should spend their money with you. As…
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The Power of Storytelling in Marketing: Connecting with Your Audience
By Eric Somarriba Marketing, at its most basic level, is the conveying of information. You could reveal the next hot product in a massive press conference or a one-sentence social media post. Either way, the goal is to convey the necessary information to buyers. Today, there is marketing happening everywhere you look at all times.…
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How to Build a Successful Marketing Team: Tips and Tricks
By Eric Somarriba With the tools available today, it seems like anyone can market themselves and their brand. While marketing is far more accessible now with tools like social media, a strong marketing team is still important. Just because marketing is easier for the average person doesn’t mean you shouldn’t seek out professionals. A successful…
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How Smart Technology is Changing the Marketing Landscape
By Eric Somarriba Artificial intelligence has been a part of our lives for a long time, but now, more than ever, it’s surging. While present in many aspects of modern life, it’s seemed like out of nowhere, it can now do anything. The past few years have seen the rise of generative AI and other innovations…
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