Tag: social media marketing
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Creating a Summer Social Media Strategy for Maximum Reach
Creating a Summer Social Media Strategy for Maximum Reach By Madison Williams Creating a summer social media strategy means filling your messaging with warm weather and outdoor energy. Audiences change their habits in summer, so your brand’s approach must shift too. Understanding seasonal trends allows your content to thrive, drive connection, and maximize social media…
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Boosting Engagement With User-Generated Content
Boosting Engagement With User-Generated Content By Madison Williams User-generated content, or UGC, is a powerful tool for connecting brands with real people. Social media posts, videos, photos, and reviews made by your customers are examples of UGC. This content builds your brand’s trust and consistently brings fresh energy for your consumers. Growing your online community…
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How to Craft the Perfect Social Media Caption for Engagement
How to Craft the Perfect Social Media Caption for Engagement By María Gil De León Marketing is a form of storytelling. Through it, you convey compelling information to sway the consumer into engaging with your product or service. Social media is one of the best mediums through which you can market and increase the reach…
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Understanding Geotagging on Social Media Platforms for Local Impact
Understanding Geotagging on Social Media Platforms for Local Impact By Josie Mae Mitchell Most forms of social media allow you to add a geotag, or location tag, to your posts. A geotag is simply a visible addition to your post that assigns it a location. By adding a geotag, you are telling your audience a…
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