Author: melissanmartinez

Building Brand Loyalty Through Social Media By Brendan Finegan Social media can extend human communication for marketers and businesses alike. People can use social media in many different ways, such as for video content or photography. With an effective approach, social media can reach a captive audience on an unprecedented level. Marketing Choices knows the…

Optimizing Your Paid Ads for Summer Campaigns By Madison Williams As the temperatures rise, so does the opportunity to capture a summer audience with the right paid advertising strategy. Summer paid ads should reflect the shift in user behavior, highlighting themes of vacation, outdoor fun, and relaxation. Whether you’re targeting travelers, students on break, or…

Location-Based Marketing: How to Reach a Targeted Audience By Gargi Joshi Whether you are a business owner, a marketing professional, or a content creator, the digital space is an essential tool. Digital outreach and using technology to target specific audiences are great ways to build a community around your brand. People often seek a sense…

Creative Geotagging Ideas for Tourism and Travel Brands By Brendan Finegan Traveling is a special and wonderful experience. When someone embarks on a new journey, they are filled with a unique excitement and awe. Being a tourist allows people to gain a new sense of community, understand cultures, and see how different the world is.…